What to do if lead generation does not happen immediately, but with a time lag?
Posted: Sun Jan 19, 2025 5:26 am
It is normal for website visitors not to rush to make purchases right away. It takes time to turn a lead into a customer. Sometimes this wait can last for months. End-to-end analytics will help identify the source of the buyer, the level of their activity and behavior patterns.
For example, you can determine the channel through which the client came to the mailing list. All statistical data is very useful for analytical work to reduce the cost of attracting a client. Similarly, with the help of cookies, you can determine the connection between the source of the first introductory visit to the marketplace and the channel that led to the order.
Does an established customer base need CAC calculation?
Sometimes marketing specialists calculate for all clients without additional differentiation. In reports, all this looks quite convincing and inspiring, but in practice, the approach is wrong, as it results in inefficient budget spending. Only new users should be taken into account.
How to calculate CAC when teacher data package using the subscription model for free and shareware versions of software?
In any case, an e-commerce company must track the efficiency of its activities. The calculations must take into account all the costs incurred in obtaining customers. At the same time, a user who willingly tests applications but does not purchase a full licensed version is not considered a full-fledged client.
When analyzing the CAC indicator, it is necessary to determine the values required for calculation using the formula. It is advisable to include even minor costs - for example, the cost of a click, the price of CRM, the salary of managers, etc. It is also necessary to determine the costs of using each of the channels involved in marketing. Such a detailed calculation will allow you to identify bottlenecks and adjust the budget, that is, reduce the cost of attracting a client.
What mistakes are made when determining CAC?
The most typical errors:
Failure to include in expense items positions for salaries of client acquisition specialists.
Costs for the purchase or rental of equipment and software are not taken into account.
When calculating CAC, it is necessary to include the costs of using marketing tools in the total costs.
In connection with the well-known events, Russian businessmen are experiencing a number of difficulties due to the reduction of available foreign services. This has led to an increase in the cost of attracting clients, and the competition has also intensified. Nevertheless, even in such unfavorable conditions, entrepreneurs, by improving their marketing methods and tools, manage to find ways to reduce the cost of attracting a client.
The main thing is to organize a business with a creative approach, using complex work with potential buyers and your own management. And it is always worth remembering about competitors, promptly analyzing their actions.
Author of the article
Sergey Kasyanov
Sergey Kasyanov
Co-founder of the company "Sales Generator"
Latest articles b
For example, you can determine the channel through which the client came to the mailing list. All statistical data is very useful for analytical work to reduce the cost of attracting a client. Similarly, with the help of cookies, you can determine the connection between the source of the first introductory visit to the marketplace and the channel that led to the order.
Does an established customer base need CAC calculation?
Sometimes marketing specialists calculate for all clients without additional differentiation. In reports, all this looks quite convincing and inspiring, but in practice, the approach is wrong, as it results in inefficient budget spending. Only new users should be taken into account.
How to calculate CAC when teacher data package using the subscription model for free and shareware versions of software?
In any case, an e-commerce company must track the efficiency of its activities. The calculations must take into account all the costs incurred in obtaining customers. At the same time, a user who willingly tests applications but does not purchase a full licensed version is not considered a full-fledged client.
When analyzing the CAC indicator, it is necessary to determine the values required for calculation using the formula. It is advisable to include even minor costs - for example, the cost of a click, the price of CRM, the salary of managers, etc. It is also necessary to determine the costs of using each of the channels involved in marketing. Such a detailed calculation will allow you to identify bottlenecks and adjust the budget, that is, reduce the cost of attracting a client.
What mistakes are made when determining CAC?
The most typical errors:
Failure to include in expense items positions for salaries of client acquisition specialists.
Costs for the purchase or rental of equipment and software are not taken into account.
When calculating CAC, it is necessary to include the costs of using marketing tools in the total costs.
In connection with the well-known events, Russian businessmen are experiencing a number of difficulties due to the reduction of available foreign services. This has led to an increase in the cost of attracting clients, and the competition has also intensified. Nevertheless, even in such unfavorable conditions, entrepreneurs, by improving their marketing methods and tools, manage to find ways to reduce the cost of attracting a client.
The main thing is to organize a business with a creative approach, using complex work with potential buyers and your own management. And it is always worth remembering about competitors, promptly analyzing their actions.
Author of the article
Sergey Kasyanov
Sergey Kasyanov
Co-founder of the company "Sales Generator"
Latest articles b