Search engine and marketing specialist Google has begun inserting advertising text links on its Google News website in the United States. With this move, the company is pursuing a strategy to monetize the service and has drawn criticism from the media.
A Google spokesperson said that they decided to insert ads in Google News because they have developed a contextual advertising system, according to the New York Times . On the Google blog , on February 25, the announcement was published that from that day on, contextual text ads would be inserted, which would appear in a similar way to how they appear on Google results pages.
Google business product manager Josh bc data mexico Cohen says that over the past few months they have been experimenting with various formats, such as videos or overlays, and that they aim to “offer a good experience for users, publishers and advertisers.” In addition, they will continue to look for ways to offer relevant ads for users and good ones for publishers.
Google has avoided placing ads on Google News for years to avoid going up against the media outlets that feed its news service. Media publishers fear that Google News could establish itself as an unbeatable competitor in advertising by piggybacking on content generated by others.
However, the service does drive significant traffic to news sites, which benefits these online media outlets.
News services that have not reached agreements with Google, such as Reuters, say they will keep a close eye on the giant, as by inserting advertising into Google News, it becomes serious competition for online media.