The main thing that becomes clear from Google's
Posted: Sun Jan 19, 2025 6:29 am
All Google and Yandex updates in 2021 are aimed at responding to user requests as best as possible and providing them with the most relevant and useful information. Google has become more strict about the authorship and usefulness of content. Expertise tools – YMYL and EAT – have taken the search engine to a new level. YMYL (Your Money or Your Life) is Google's division of search queries when citations and reviews are important for ranking.
EAT (Expertise, Authoritativeness, Trustworthiness) is a criterion that checks list of czech republic whatsapp phone numbers the author's expertise and authority, how much users trust him and his content. Link weight is still very important - the site should be linked to by resources with a good trust rating. Google evaluates the authority of sites and their relevance to the topic, the location of links, the presence of anchors and the quality of traffic transfer.
innovations is that content is more important than the number of links. The search engine strives to understand the user's search query and answer it exhaustively, anticipating subsequent queries. All innovations can be attributed to the development of the main trend – creating websites for people. Alexander Zolotukhin Head of Digital Promotion Department at SellerMARKET Read also We tested queries with different word orders in Google and Yandex – SEOs, get ready It's now even more difficult for newcomers to Yandex New updates – new difficulties.
EAT (Expertise, Authoritativeness, Trustworthiness) is a criterion that checks list of czech republic whatsapp phone numbers the author's expertise and authority, how much users trust him and his content. Link weight is still very important - the site should be linked to by resources with a good trust rating. Google evaluates the authority of sites and their relevance to the topic, the location of links, the presence of anchors and the quality of traffic transfer.
innovations is that content is more important than the number of links. The search engine strives to understand the user's search query and answer it exhaustively, anticipating subsequent queries. All innovations can be attributed to the development of the main trend – creating websites for people. Alexander Zolotukhin Head of Digital Promotion Department at SellerMARKET Read also We tested queries with different word orders in Google and Yandex – SEOs, get ready It's now even more difficult for newcomers to Yandex New updates – new difficulties.