Content plan: how to create it to achieve results

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One of the keys to any marketing strategy is creating content on a regular basis. Planning your content helps your team collaborate when creating and sharing content .

A successful content plan is one that helps you know what to write about, attract traffic, and convert it into sales. A successful piece of content can generate long-term action for you.

To achieve your business goals, you need a content plan that allows you to budget the price of your actions or correctly size the resources needed in digital marketing . The content plan will show you what you will need to develop and share your content and thus avoid unnecessary costs or surprises.

Another thing to keep in mind is not to confuse a content plan with a content strategy . Many marketing professionals create a content strategy and think that they don't need anything else, when in reality they are two different things.

While the content strategy is about your different marketing goals and how to achieve them, the content plan defines the resources and data needed to achieve the goals you have set in your strategy, such as the editorial calendar. The content plan will help you research, create, publish and monitor your content. In short, the content plan contains all the steps to follow in the creation process.

The content plan will look and function differently in each company, but they all include some common elements, and one of them is the situation analysis. The first step to developing a good content plan is to be clear about these six aspects:

1- Who is it aimed at?


The first step you need to take to create content pieces that get results, even before deciding on a channel, is to find out who your audience is. To do this, you need to gather as much data as you can about your customers and research their motivations. Market research will help you gather the data you need, and Google Analytics can help you with this too. Select the “Audience” report to get information about the age, gender, education, and interests of your readers.

Knowing what interests your current consumer is the best way to choose the content you will provide them. If your customers fall into the “affinity category” of motorcycles, you know you can prepare content that includes motorcycles.

Not all content is suitable for all channels. Remember that if you are offering your content via email, social media and blog, your content plan should include the different audience types suitable for each.

2- On which channel or channels are you going to publish it?


Research where your audience spends the most time. To do this, you can use the tool

To find this information, you can use Semrush’s Traffic Analytics tool . This tool gives you ghana mobile phone number list information organized in tables about the number of visits you receive, which marketing channels are driving traffic and from which countries. It also lets you know which sites your users visit when they leave your site, which will help you understand which competitors are causing you to lose traffic.

3-What problems does your content solve?


Good content not only reaches its audience, but also encourages them to take action by showing them the benefits they can obtain from certain products or services. So you should ask yourself what problems your customers face in their daily lives and how your products or services can help them solve them.

There are several research tools on the market that will help you find out what questions users are asking about your industry and products, such as Google's Keyword Planner or SemRush's Keyword Magic tool.