11 Common Marketing Performance Indicators
Posted: Sun Jan 19, 2025 7:06 am
Any activity can be assessed. Even the work of a forecaster. The criterion is simple: did the forecast come true or not. In a narrower sense, numerous methods can be used to assess the effectiveness of marketing. At the same time, the number of various economic indicators can baffle even an experienced researcher.
However, marketers and business owners must understand what is most important in the analysis and what can be neglected due to low significance. Let's consider the key economic parameters:
Sales volume
The main goal that a vnpay data package marketing specialist strives to achieve is to attract and monetize consumers of the produced goods or services. This is an axiom. Therefore, it is logical to assume that one of the criteria for marketing effectiveness is such an indicator as sales volume.
Stages of Marketing Effectiveness Assessment
In other words, the amount of product sold per unit of time. Note that the quality of this parameter is greatly influenced by: the qualifications of the seller, merchandising, the level of motivation, etc. Not even the most highly qualified marketer is able to take into account the influence of all factors.
Although this indicator is very important and is used in many methods, basing the assessment of effectiveness only on it would be a mistake.
Profit
To the question "Does marketing affect the company's profit?", economists of all schools and directions will unanimously answer in the affirmative. Despite the fact that all promotions, sales, flexible discount systems can be very costly, they significantly increase turnover. That is why the profit from all these events is always carefully calculated, the reasons for the growth or decline of which are also carefully analyzed.
Sometimes a situation arises when marketing operations by attributes should increase the margin. But even the most promising schemes can be ruined by sales department specialists who profess the principle of the universality of the bonus and discount system and believe that only a low price of a product can stimulate the consumer to make a purchase, making discounts on everything.
However, marketers and business owners must understand what is most important in the analysis and what can be neglected due to low significance. Let's consider the key economic parameters:
Sales volume
The main goal that a vnpay data package marketing specialist strives to achieve is to attract and monetize consumers of the produced goods or services. This is an axiom. Therefore, it is logical to assume that one of the criteria for marketing effectiveness is such an indicator as sales volume.
Stages of Marketing Effectiveness Assessment
In other words, the amount of product sold per unit of time. Note that the quality of this parameter is greatly influenced by: the qualifications of the seller, merchandising, the level of motivation, etc. Not even the most highly qualified marketer is able to take into account the influence of all factors.
Although this indicator is very important and is used in many methods, basing the assessment of effectiveness only on it would be a mistake.
Profit
To the question "Does marketing affect the company's profit?", economists of all schools and directions will unanimously answer in the affirmative. Despite the fact that all promotions, sales, flexible discount systems can be very costly, they significantly increase turnover. That is why the profit from all these events is always carefully calculated, the reasons for the growth or decline of which are also carefully analyzed.
Sometimes a situation arises when marketing operations by attributes should increase the margin. But even the most promising schemes can be ruined by sales department specialists who profess the principle of the universality of the bonus and discount system and believe that only a low price of a product can stimulate the consumer to make a purchase, making discounts on everything.