The main goals of a hot call are to remind about the organization, about an unfulfilled order, to identify needs and to find out the reasons why the purchase did not take place.
Monitoring the client's condition is a call to identify changes in their life situation, difficulties and confirm the status of the completed order. A quick response to the client's request, written message, inquiry or request, as well as immediate actions to eliminate obstacles to the purchase.
Technical methods of interaction with hot buyers
Maintain interest in the brand vk data package and organization by publishing fun and useful content on popular online resources.
An extended story and detailed description of a specific product or service provided, emphasizing its benefits, using emails, videos and user reviews.
Conducting advertising campaigns, competitions, announcing information about bonus programs and new partners with common benefits.
Hot calls with an emphasis on stimulating the purchase. In most cases, it is possible to limit yourself to issuing an invoice and information about the need for prompt payment for consumers who show interest.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
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How to define your target audience without mistakes?
A proven guide to defining a company's target audience
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Key approaches to hot calling clients to achieve more outstanding results in selling products:
Address the client by name and introduce yourself.
At night and outside working hours, use an answering machine with a polite message about the intention to contact the buyer.
Before using the script, assess how interested the client is in contact: it may seem as if he is just hearing standard phrases.
If a person is only interested in price, don't immediately reveal that information, as the conversation may be cut short. You should mention options and terms of use before you get to the keyword "price."
Do not prolong the conversation, pay attention to the client's time. Stick to the planned duration of the call.
Record the dialogue, identify the main questions in order to be prepared for the meeting, product demonstration.
Respond immediately to an incoming call or customer request, demonstrating concern and making them feel important.
During the conversation, set a specific time for the meeting or purchase, as close to the moment of the request as possible.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
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Here are some practical tips to help you quickly improve your managers' interactions with customers and increase sales efficiency:
Avoid using words with negative connotations during communication.
Transform negative scenarios into positive ones, highlighting the client’s benefits.
Try not to invent motives/reasons for a person when making a purchase decision.
Show sympathy towards your interlocutor in a conversation on personal topics if he is in the mood for such communication.
Conduct the conversation from a position slightly above the client, expressing confidence in your own competence, since “the customer is not always right.”
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