The 29 Latest Marketing Personalization Statistics

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Personalization has become an essential part of modern-day marketing and advertising. The data and technology are now available to allow companies to create highly personalized and relevant experiences for their customers. However, the collection and use of data also raise concerns about privacy and trust.

This article will present a comprehensive overview of the latest marketing personalization statistics.

These charts provide insights into the spending on marketing data, the purposes of using intent data, the benefits of premium loyalty programs, the willingness to share data for personalized ads, the preferences for targeted brazil whatsapp data advertising, and the level of concern about online data.

Table of Contents
U.S. Marketing Personalization Stats Overview
Global Revenue of Customer Experience Personalization and Optimization Software and Services Rises
Level of Integration of Personalization Technology Among Businesses Worldwide
Level of Success of Customer Experience Personalization Among Businesses Worldwide
Personalized Targeting is an Effective Approach to Implementing Content-Led Communications
Marketer Insights into Personalization
Marketing Technology, Data, and Analytics Are the Top Marketing Priorities for US CMOs
Most Marketers Plan to Deploy Personalization Technologies
Over 20% of Content is Personalized
Up to 25% of Revenue is Derived from Personalization
34% of Marketers Work with Retail Media Networks to Improve Personalization
Deprecation of Third-Party Cookies Will Lead to Negative Results for Consumers
Consumer Insights into Personalization
Perception of Advertising of Selected Products and Services in the US
Characteristics of Advertising Expected by Consumers in the US
Over 80% of Gen Z in the US Likes Personalized Ads
Most Consumers Feel Favorable Toward Personalized Ads
US Consumers Expect Personalized Content
Personalized Customer Experience Increases Customers Likeliness to Continue Shopping
Discounts Are the Leading Motivator for Gen Z Consumers to Engage with a New Brand on Social
Platforms Where Consumers Received Irrelevant Advertising
Most Consumers Are Still Receiving Poorly Targeted Ads
Personalization Data Usage Statistics
Marketing Data Spending Rises in the United States Paragraph
Delivering Targeted Ad Content is the Leading Purpose of Using Intent Data
Free Shipping is the Leading Benefit for Consumers Investing in Loyalty Programs
Majority of Consumers Accept Sharing Data for Personalized Advertising
Gender and Age are the Most Acceptable Data Types to Share for Personalized Ads
Media Consumption is the Most Acceptable Data Type for Ad Targeting
Allowing Data Deletion is the Leading Way for Brands to Improve Trust with Data
Large Incentives are the Most Attractive for Consumers to Share Data
Access to Promotional Sales and Incentives is the Leading Benefit of Targeted Advertising
Consumers’ Concern About Online Data Decreases in 2022
Marketers Must Prioritize Personalization
Further Reading
U.S. Marketing Personalization Stats Overview
The use of customer experience personalization and optimization software and services is becoming increasingly popular and profitable in the technology industry.

The personalization stats in this section provide insight into the revenue growth of this market and the level of success that businesses have achieved in integrating personalization technology into their tech stacks. They paint a picture of a thriving industry with a clear trend toward personalized customer experiences.

Global Revenue of Customer Experience Personalization and Optimization Software and Services Rises
The global revenue of customer experience personalization and optimization software and services was 7 billion US dollars in 2020 and is expected to reach 11.6 billion US dollars by 2026.

A graph of personalization statistics
Level of Integration of Personalization Technology Among Businesses Worldwide
As of November 2021, 17% of businesses have deeply integrated personalization technology within their tech stacks.

A graph of personalization statistics
Level of Success of Customer Experience Personalization Among Businesses Worldwide
Also as of November 2021, 35% of businesses have achieved quantitative success in customer experience personalization.

A graph of personalization statistics
Personalized Targeting is an Effective Approach to Implementing Content-Led Communications
According to marketing decision-makers worldwide, the most effective approach to implementing content-led communications is being “always on” (62%) followed by personalized targeting (23%) and scheduling brand storytelling (15%).

A graph of personalization statistics
Marketer Insights into Personalization
The following marketing personalization statistics provide insights into the priorities, technology deployments, personalization efforts, revenue trends, motivations, and perceptions of marketers in the United States. The information has been gathered from surveys of Chief Marketing Officers (CMOs), marketing decision-makers, and retail media networks conducted between August 2021 and September 2021.

The data provides a glimpse into the state of marketing and personalization in the US, highlighting the areas of focus, the impact of technology, and the challenges facing marketers. These statistics can be valuable to businesses and organizations in understanding the current marketing landscape and making informed decisions to stay ahead of the curve.

Marketing Technology, Data, and Analytics Are the Top Marketing Priorities for US CMOs
The top marketing priorities of CMOs in the US as of August 2021 are marketing technology, data, and analytics (43%), followed closely by customer experience, personalization, and loyalty (39%). Other priorities include revenue management and pricing (32%), digital and omnichannel commerce (32%), promoting the brand (31%), improving data privacy (29%), data-driven marketing transformation (29%), agile ways of working (24%), and telling the ESG story (19%).