"Black Friday" is the Friday after Thanksgiving

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Which is celebrated on the fourth Thursday in November. On this day, offline retailers begin their Christmas sales. The term "Black Friday" arose due to the traffic jams and queues in stores caused by the rush to buy cheaper goods. Black Friday is one of the peak sales days of the Christmas season. Cyber ​​Monday is the first Monday after Thanksgiving.


It is considered to be the peak day for sales in American online stores. list of finland whatsapp phone numbers Online retailers start their Christmas shopping season on Monday, when Americans return to work en masse after celebrating Thanksgiving. During the holidays, US residents are less likely to turn on their computers, so online store traffic remains low. The development of Internet technologies and the popularity of mobile gadgets are forcing offline retailers to cross-promote products online.


This season, American stores are paying increased attention to a new pattern of consumer behavior. We are talking about the desire of potential buyers to check information about a product and its price using smartphones while studying the assortment of a store. Forward-thinking retailers are learning to capitalize on new consumer behavior patterns. They are seeking to understand how search impacts the customer journey—the actions a shopper takes from thinking about a purchase and researching a product to completing a transaction and interacting with the product and vendor after the sale.