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Opening rate B.- Click rate C.- Bounce rate D.- Abuse claims Best practices for email marketing follow-up 1.- Analyze the structure of the email marketing email 2.- 3.- Personalize the email 4.- Automate the sending of emails Email marketing and email tracking Email marketing and email tracking Email marketing falls into the category of direct marketing and consists of sending emails with the purpose of disseminating important information for the company, such as a promotion, a new product or a service. The objective of this strategy is to attract new customers , develop a stable relationship with them and ultimately convert them into buyers. Email tracking in email marketing is a fundamental part of any strategy that wants to obtain the best results. Nowadays, it is almost impossible to imagine a company without a digital email presence.


The value of tracking an email marketing job seekers phone number list campaign The value of tracking an email marketing campaign Having and making advertising requires a lot of time invested, as well as a lot of money, resources, creativity and effort. For this reason, to minimize costs in terms of money it is desirable to know very well where to put the focus. Having this prior knowledge is relevant, hence why doing frequent analysis is key. It is important to know that all the effort a company is putting in is bearing fruit. Email marketing tracking is one of the most important tasks at the marketing level. Monitoring is a fundamental part of any strategy that wants to obtain the best results. Email marketing is a strategy that is directed at thousands of people who are part of a company's database. This is why it is necessary to know if the messages sent have arrived in good form.