A creative mind is required to work in the field of synchromarketing. Sometimes, using unusual tools can be an effective method.
Sales Activation Strategies
For example, you can organize a product trial at points of sale or create an exciting event. Various virtual presentations work great for certain product groups. If your business is related to the production of building materials, you can conduct a live broadcast dedicated to creating the perfect bathtub or summer house.
Successful advertising campaign
The approach is based lawyer data package on a carefully planned long-term marketing strategy. Additional investments in advertising campaigns and effective budget management are required. But if done correctly, these expenses will bring significant profits.
It is very important that advertising not only performs its direct function, but also shows new methods of using the product. With this help, you can attract a different audience, smooth out seasonal fluctuations and create new customer needs.
Changing the target segment
The essence of this approach is as follows: if there is low demand for a product or service during an unfavorable period, the average target audience should look for a new market segment.
Let's take an example of synchromarketing. Some Bulgarian resorts attract active tourists and couples in the summer. In the winter, they provide medical services, since seaside vacations are not relevant.
Changing the target segment
In this case, this activity is aimed at older people with health problems. Vacationers are told about the healing effects of mineral water in famous springs. New health procedures are presented, special attention is paid to the level of comfort of living and the high professionalism of the medical staff.
The use of such a strategy allows maintaining a constant flow of tourists throughout the year. This is an effective method of changing the audience.
Stationery retailers use this method successfully. Before the start of the school year, they focus on school supplies, and in the remaining months they focus on the needs of offices. Based on this, they develop a sales and pricing strategy.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153324
Synchromarketing in the