Florida Institute of Technology
Posted: Sat Dec 21, 2024 4:47 am
So they held educational fairs, advertised on TV, and sent out emails in hopes of attracting their ideal prospects.
They soon realized that this was not working and when studying their situation they realised that their Buyer Personas were not using the same channels that their previous ones used to find out about universities.
So they decided to implement the Inbound Marketing methodology and thus modernize their strategies a little, since it should be noted that this College was founded in 1819 (so we can forgive them for staying so long in pharmaceutical email list already obsolete advertising).
Getting back to the topic, they decided to create a blog called My College Path where they offer content on career guidance and answer all the questions of their students and potential students.
All this was combined with SEO optimization of the website and a powerful PPC campaign.
In conclusion, this institution reflected on who its role models were and where they were located!
If you want to get these results on your university's website:
Increase the lead rate by 140% on a monthly basis.
Increase conversion rate with landing pages by 34%.
Increase the number of enrolled students by 35%.
Pay attention to this case!
After realizing that their forms were too long and tedious for students to fill out, Florida Institute of Technology adopted the Inbound methodology and guess what: they got the results we outlined above!
Nurturing their prospects in a smarter way was the decision that led this institute to success.
Conclusion
Inbound marketing for universities is an excellent option to attract your ideal student.
University is the place that many aspire to arrive at and graduate in a few years with honors.
Deciding which is the right place is not an easy task. So it is Inbound Marketing that will make your educational institution more attractive than the rest.
How does it do this? Through relevant content that is created once the Buyer Personas are known, which in this case are future students.
We saw that the best examples of institutions that have used this methodology were successful because they detected what their students' interests were and turned them into content.
They soon realized that this was not working and when studying their situation they realised that their Buyer Personas were not using the same channels that their previous ones used to find out about universities.
So they decided to implement the Inbound Marketing methodology and thus modernize their strategies a little, since it should be noted that this College was founded in 1819 (so we can forgive them for staying so long in pharmaceutical email list already obsolete advertising).
Getting back to the topic, they decided to create a blog called My College Path where they offer content on career guidance and answer all the questions of their students and potential students.
All this was combined with SEO optimization of the website and a powerful PPC campaign.
In conclusion, this institution reflected on who its role models were and where they were located!
If you want to get these results on your university's website:
Increase the lead rate by 140% on a monthly basis.
Increase conversion rate with landing pages by 34%.
Increase the number of enrolled students by 35%.
Pay attention to this case!
After realizing that their forms were too long and tedious for students to fill out, Florida Institute of Technology adopted the Inbound methodology and guess what: they got the results we outlined above!
Nurturing their prospects in a smarter way was the decision that led this institute to success.
Conclusion
Inbound marketing for universities is an excellent option to attract your ideal student.
University is the place that many aspire to arrive at and graduate in a few years with honors.
Deciding which is the right place is not an easy task. So it is Inbound Marketing that will make your educational institution more attractive than the rest.
How does it do this? Through relevant content that is created once the Buyer Personas are known, which in this case are future students.
We saw that the best examples of institutions that have used this methodology were successful because they detected what their students' interests were and turned them into content.