What is Inbound Marketing?

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In this post we tell you what Inbound Marketing is , how it works and why it is a very effective tool for B2B businesses.

Inbound Marketing is a methodology that allows your potential customers to find your brand, products or services more easily on the Internet, learning about your offer through valuable content specially oriented to their needs and appropriate to the moment they are in on their purchasing journey.

Inbound Marketing implements different techniques so that the prospect finds your brand, product or service, according to what they are looking for or needing at a certain point in their path to decision-making.

Unlike Outbound Marketing, Inbound is a non-invasive practice, in which actions such as content marketing, SEO , SEM , email marketing and social media are used, all of them working in combination and synchronization with the help of advanced marketing automation and web analytics tools.

The Inbound methodology is an approach that seeks to gradually build relationships with prospects and customers, with the ultimate goal of growing your business. This is basically achieved by providing them with valuable information that allows them to solve their needs at each and every stage of the journey they make with your company, thus achieving their objectives, confident that they have made the right decision.

The stages in the application of the Inbound methodology
The Inbound methodology considers four important stages, always based on the prospects' purchasing cycle: attract, convert, close and delight.

Each of them works based on the stage of the purchasing cycle of your prospects (discovery, consideration, decision). In addition to these purchasing stages, a fourth stage is taken into account, which considers post-sale and loyalty.

We explain it to you:pgr-inboundmarketing-scheme

Attract:
In this initial stage, you are looking to capture the attention of the right people with valuable content and conversations that strengthen your position as a reference and expert on a topic of interest to them.

Convert:
It aims to offer contacts information and solutions geared towards their needs and obje guatemala mobile phone number list ctives. In this way, you position yourself as a trusted expert and increase the likelihood that they will buy your products and services, convinced that they are not making a mistake.

Close:
At this closing stage, you should focus on getting the sale. To do this, it is necessary to get the Marketing and Sales teams to work together, in a coordinated manner, with clear and common objectives. In this way, the sales team can better understand the needs and interests of the potential client and maximize B2B sales results.

Delight:
This is the loyalty stage, in which you provide help and tools to customers to enable them to achieve success thanks to their purchase and trust. The relationship with customers does not end with the purchase, but from that moment on, you work on retention to gradually turn them into promoters of your company.

At PGR we consider Inbound Marketing as a primarily commercial methodology that aims at generating leads and subsequently converting them into clients, through the construction of connections based on the creation of valuable content and tailored experiences.

While Outbound Marketing (traditional marketing method) directly breaks into people's daily lives, presenting the public with offers of products that they do not always need or want at that moment, Inbound Marketing builds useful connections for the customer in solving their real problems to achieve their goals.

If you want to know more about how Inbound Marketing can help you and how it fits into your company's strategies, consult with our experts without obligation .