The basis of the tool is the free provision of benefits to the buyer, causing him to feel obliged. Even a useless item can be a lead magnet: the consumer will appreciate the very fact of receiving a freebie, which will significantly increase loyalty to the brand. A postcard, a card with useful phone numbers, delivery at the company's expense, cashback. By the way, many have already become tired of it and are, in fact, a useless option that does not ultimately bring benefits.
Artificial scarcity
If a buyer sees a message that somehow shows the limited supply, the probability of concluding a deal increases significantly. This is a game of greed, when a person is ready to buy right now something that will be unavailable later, even if the product is not really needed. The practical use of this pattern can be seen in ads like "Hurry to buy", "Store closing", "5 days left until the end of the promotion", etc. Websites also often have countdown timers.
Strategy of brevity
One of the most Reason to Choose Our Database Service important principles that should be followed when creating advertising messages is the brevity of the text. You can describe in detail all the advantages of your product, but it is unlikely that anyone will read it to the end. It is recommended to use 2-3 words that contain the main essence of the message. On this topic - the book by Maxim Ilyakhov "Write. Shorten."
Storytelling
If advertising materials are accompanied by stories of real people who have tried the product, they contribute to the growth of brand loyalty and sales. At the same time, today users have learned to distinguish fake stories from real life stories. Such stories are effective not only when an ordinary buyer participates in them, but also when the brand's face is involved. This creates trust in the company and evokes a sense of involvement.
Storytelling
Storytelling has great potential when promoting products and services. You can even find special blogs where user stories are as open as possible, without any embellishment. Just don’t cross the line, don’t become a tearful or marginal character.
The Illusion of Choice Strategy
The essence of the method is that the decision is more difficult to make, the more choice there is. That is why a thousand one-page landing pages sell more effectively than one site with a thousand product cards. People are generally quite lazy, they do not want to spend time evaluating the advantages of some products and the disadvantages of others. As a result, the client goes to a more straightforward and niche seller. For this reason, in marketing psychology, an important thesis of training has become the need to avoid providing an excessively wide choice.
The rule of three repetitions
Listen to any radio commercial. You can easily notice that the brand name is mentioned several times during one commercial, the same applies to calls to perform a target action. This allows you to strengthen the effect described above.
Introduction of an anthropomorphic character
The active development of artificial intelligence has allowed marketers to create anthropomorphic characters, that is, those that look like an ordinary person and are associated with the brand by their qualities. A striking example is the "talking" M&MS candies, which are very difficult to confuse with anything other than the famous candies. Usually, a character is developed taking into account the psychology of the target group and a particular type of buyer.