Importance of Brand Trust in Successful Companies

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When we talk about brand trust, we are referring to the confidence and expectations that consumers have regarding a service, a product or the behaviour of a brand. Brand trust reflects whether your brand fulfils the promises it makes and whether it remains faithful to the values ​​it claims to identify with.



With digital transformation and the development of new technologies, especially new communication channels, users have acquired a real power of choice when it comes to making purchases; in this area, trust in brands is crucial for decision-making.







Brand trust refers to the perceived confidence in the brand cayman islands whatsapp number database throughout the entire purchasing experience: it is measured from when a user or customer considers a brand, business or product as an alternative until they purchase and use a service, for example.



Brand trust brings a variety of benefits to the business:



Provide value and build loyalty. Promoting brand trust not only provides value to your customers, but also fosters loyalty and loyalty.
It influences purchasing decisions. Users who trust your brand are more likely to make repeat purchases, so their customer lifetime value ratio will increase.
Create brand advocates. When customers are satisfied, they are the first to promote your products or services to their family, friends and loved ones. This movement generates extra exposure and can increase your sales opportunities.
It makes the purchasing process easier. When consumers trust a brand, they will be more likely to buy again and there will be no need to invest extra effort in persuading them.


According to the Edelman Trust Barometer Special Report, 70% of respondents believe that trust in brands is more important today than in the past. (Edelman)



This same report revealed that trust is key to creating deep and lasting bonds between companies and users. Customers who trust the brands they consume tend to be loyal and committed, and also become their first promoters.



Let's look at some other interesting data from the same study:



Engagement. The report revealed that 60% of respondents feel safe sharing personal data with brands they trust and also pay more attention to communications coming from them.
Loyalty. Within the segment of people with high confidence, 75% say they would buy a product from the brand again, even if it were not the cheapest.
Promotion. 78% of respondents who express high confidence say they would share brand content, recommend it, and defend it in the face of criticism.


62% of consumers are loyal to brands they trust. (Business Community)