Traffic comparison between LinkedIn and B2B platform sites

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Why Online Marketing Can Be a Life Saver and Why Should You Start Early?

1. Exports are affected, but limited. China's supply chain position cannot be shaken in a short period of time. At present, in the first quarter, the biggest factors affecting exports are still the warming of the external economic environment and the easing of Sino-US economic and trade frictions. The cumulative export growth rate is likely to rebound marginally. And based on the performance after SARS, business activities will be more popular in the short term because they need to make up for the impact of the epidemic period.

2. Content marketing opportunities. In China, there are vertical communities such as Bilibili, Xiaohongshu, and Douban. There are also many communities abroad. Each community has common characteristics. The community users are very sticky and the content is distinctive. The online celebrity sales model has emerged. At the same time, SEO based on content marketing is still the most effective way. This method is the most valued by foreigners and is also an asset that can be afghanistan telegram number database continuously accumulated. Not to mention LinkedIn, whose traffic data has skyrocketed by 150 million in the past two months. Do we still need to compete for traffic from a certain platform?

Data source: similarweb.com

(Compared with B2B platforms, LinkedIn performs better in terms of both traffic and visitor retention time)

3. Video marketing is the right time. When doing foreign trade B2B, what is the most intuitive way to feel how good your products are and how great your service is? It must be video marketing, whether it is a short video or a long video. If customers can't come to the factory, why not take a video to see the factory? You can also record a video to introduce the factory from beginning to end, and then cooperate with email marketing, LinkedIn, Facebook and other channels. If there is no way to let customers see the advantages of the factory with their own eyes, let the camera help you record it.

4. Marketing costs will rise after the epidemic. Q3 will be the most competitive time, and there will be the Tokyo Olympics this year. But the difference this year is that the consumer demand suppressed by the epidemic in Q1 will be released in Q2, making Q2 a critical period for determining this year's revenue. At this time, accumulating marketing effects will become the key to whether Q3 can perform well. Therefore, in Q2, there will likely be a large wave of recovering companies starting online marketing and beginning to pay attention to e-commerce. For foreign trade compatriots who are preparing for a rainy day, there is not much business at present, so it is recommended to start now, hold back the big move in Q2, start this year's marketing plan, and build a good brand while the marketing cost is low now.