Why Brands Need New Actions to Position Themselves

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We can allude to several reasons but let's think about the fundamental ones:

Consumers are immersed in a market full of possibilities, saturated with information and advertising. This often leads to distrust and confusion.

Furthermore, knowing consumers is an endless task: it is necessary to know their true needs, tastes, expectations; which will not always be the same. This knowledge has great value for your brand's branding and its marketing strategies.

Why is this important? New consumers are no longer persuaded by the same things as before, but need to feel like an important part of the brand, to be attracted through emotions and empathy.

There are already many companies that have understood that it hungary whatsapp number database is better to win over customers with quality content and valuable experiences, and they are precisely the ones that have made the difference and achieved success.

The main objective of branded content created by a company is to transmit a memorable experience to its users in favor of trust and attraction and not to communicate the benefits of a product or service.

According to the results of the fourth edition of the Content Scope study (2019) , 9 out of 10 companies carry out branded content efforts , the investment growth in this area is 41% and 29.7% consider it very important to carry out branded content activities and 38.6% see it as quite important.

These results show two things: first, the growing trend in the use of valuable content with the aim of generating branding for companies and second, that it is time for you to include it in your own positioning strategy if you want to continue being part of the competition.