Keep this in mind during your next content audit. Don’t just delete pages that aren’t performing. Be discerning. Even if a page doesn’t get direct traffic on its own, it can be useful for supporting other pages within a cluster. You don’t want to stop at a single blog post or article on a topic. You want an entire pool of articles that all support each other.
Update the pages regularly so they remain evergreen. Use your expertise to determine the best armenia phone number data articles to include in the cluster. 7. Make Decisions Based on Personalized Data You have deep knowledge, momentum, and expertise on a topic. You also have a slew of data you can gather showcasing a variety of KPIs. Use your personal data, not generic data, to craft your content marketing strategy.
keyword for which you rank in the top 50, and then using the keyword in additional articles to boost your rank into the top 20 or 10. A quick win using personalized data would be finding a page on your site that already gets more traffic than it deserves and then optimizing the page for keywords. Look at the keywords for which your homepage ranks, and make sure you have the content to support those keywords.