the ability of employees of one department to understand the goals and objectives of employees of another department.
Such interaction, as a rule, takes place in the form of a short-term internship, after which appropriate conclusions are made and measures are developed to establish effective interaction.
The duration of an employee's internship in another department directly depends on his individual characteristics and the position he occupies. On average, this period lasts from several hours to several days. The essence of this exchange is that marketers get acquainted with the specifics of the work of salespeople, perform all their functional duties or accompany them during the work process. In the same way, sales department employees go to the marketers' workplace and get acquainted with the specifics of their work.
Preparing for Recruiting a Marketing Manager
Finding a marketing director what is a loan who will truly work effectively in your organization is quite a complex process. The selection procedure is as follows.
Analytics
It consists of analyzing all options for marketing activities: a business plan is drawn up and working solutions are identified from the general list, it is checked which solutions are most effectively used by competitors, what works in related industries, what can and should be done based on your personal experience or feelings:
It is necessary to analyze the company's direct competitors selling similar products. In the process, they look at what promotion methods they use to get feedback from the market, whether organizations really earn from applications of this kind or whether this is an unjustified investment. It is likely that the entire market is already divided, and penetrating it through marketing channels will be extremely expensive. For example, if you try to resell Apple equipment through CPC advertising, you will quickly be drowned by companies that have been perfecting their advertising activities for years.
Check niches of related industries that are not your direct competitors, but sell similar products or services to a similar target audience. For example, you sell specialized services through a B2B platform.
There is another organization selling other services, but on the same platform. And it seems to you that things are going more than successfully. And sales are carried out not at all as you do with direct sales, but through seminars or master classes. Here comes the thought, if it works for someone, then maybe it will work for me too.
But this is just an assumption that still needs to be confirmed in practice. It is best to test all such ideas and hypotheses together with entrepreneurs who are well versed in the intricacies of marketing.
The result of all similar reasoning and preparation is a marketing plan , which has its own priorities, tested assumptions that require confirmation, with stop-losses and specified time stamps and those responsible for it.