What Are the Best Channels for SaaS Marketing? When a marketer designs a strategy, regardless of the goal, one of the major points to define is which channels are the most appropriate for the company to use. This decision takes place in the planning phase, usually right after the buyer persona has been elaborated. By using the persona as a reference, it is possible to identify cost-effective channels for promoting products and performing branding campaigns.
So, it is clear that the best means to communicate with the public will vary from business to business, but brazil phone number data some options are always relevant for SaaS. Check them out below! Email marketing One of the most traditional marketing channels, email is still compelling in generating and educating leads. Once you structure a solid base of contacts, you can work on segmentation and produce messages that genuinely impact the leads receiving them.
the whole marketing funnel, offering content that is adequate for each one of the buyer’s journey stages. As the customer lifecycle is longer in SaaS, this becomes especially important. You can use email marketing to announce big news, educate leads about a product, offer special deals, or approach customers who have canceled their subscriptions. Thanks to tools that allow you to segment the audience and automate the messages, this strategy presents a really high cost-effectiveness.