Attention: Catch the reader’s attention Interest: Provide interesting and relevant information that appeals to the reader Desire: Highlight the benefits while providing validation and proof Action: Entice the user to take action. Here is an example of a direct mail sent by Yesware. Attention - Interest - Desire - Action (AIDA) Source: Closify The AIDA copywriting formula is extremely effective. 5. The Four C’s If you want to create the highest impact with limited words, the four C’s are your go-to copywriting formula.
Clear Concise Compelling Credible Here is an example of the Four C’s from an email campaign cambodia phone number data by Basecamp. The Four C’s Source: CrazyEgg The entire message is conveyed in four sentences. Clear. Concise. Compelling. Credible. It’s also an example of BAB. Mastering the art of writing great copy takes years of practice and a dash of inspiration. In this guide, I tried to share a step-by-step process you can follow to prepare for a project.
You need to understand people’s motivations. You can then use the insights you gain from considering your audience to decide on your main marketing message and create your messaging hierarchy. When you’re ready to start writing, you can use copywriting formulas to frame your message. Formulas like AIDA, BAB, and others on this list are proven to get people to take action.