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Testimonials are generally taken with a grain of salt by

Posted: Sun Jan 19, 2025 10:50 am
by sumona
In that case, you want to make sure you’re on the platforms that your customers are using. To do this, think long and hard about where they would go to look for answers within their industry. For example, if you create a sales solution for B2B commercial construction companies, then you would likely want to be on LinkedIn or another similar platform. SaaS Growth MasterClass Likewise, if your solution helps beauty consultants and day spas book more appointments, then you might want to consider advertising on Instagram or TikTok.


Chances are better that you’ll connect with someone in that industry more so than if you were to look cameroon phone number data on LinkedIn or Facebook. The main point here is to know your audience and use that to your advantage when deciding on which marketing channels to pursue. 2. Build Brand Credibility with Testimonials Another great SaaS marketing strategy is to build brand credibility with testimonials. Make sure you’re always asking satisfied subscribers and clients for an endorsement that you can use on your website and in your other advertising.


most decision-makers, as they understand that there’s no way a company is going to share negative comments. But it does give hope that at least someone finds your SaaS solution a good one, which opens up the idea that it could also work for someone else. If you’re just launching and don’t have a huge subscriber base yet, you can still use testimonials to your advantage.