The KPI I set for the colleagues

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When they want to promote a marketing plan, they will first announce it on their fan page, and then communicate the value through EDM. Layra said: "I actually don't chase the click-through rate of EDM. in charge is the open rate. , I hope that I can convey information well, solve problems, and convey truth in emails, so that follow-up activities can be promoted.” Therefore, the EDM of the furry market may have a lot of text, and there may also be videos, which seems to follow the mainstream of the market, “Go to the website as soon as possible and pursue CTA. Click" goes against the grain, but they know what their task is at this communication stage and can set their goals on indicators that are more correct for them.

After the email communication, they will push a reminder campaign on LINE. If the tracking goal of "purchase" is still not completed, they will use SMS (text message) marketing. The ROAS of Email and LINE of spain email list Maohaibazaar all fall between 50-100, and the ROAS of the text message part is more than 15 even though the cost is higher.

Click on the game on the website, and the small denomination bonus also has a high usage rate
After Omnichat's system is installed on the website, it not only has customer service functions, but can also track guests' browsing footprints and trigger different on-site marketing messages. The Furry Market also uses this function to create interesting and effective on-site marketing activities!

In May of this year, Maoji Market launched a "rescue plan", using on-site marketing messages to display a click-through game, with small denomination bonuses placed on different pages. Firstly, it increases the fun of the event, and secondly, it uses diversion to the designated page to increase the exposure of the page.