Maybe not everyone is available to volunteer

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So they will surely not hesitate to do their part if you ask for their collaboration. You just have to create an email trigger that tells the story and stirs emotions. Charity: Water knows how to do a fundraising campaign , and this email is proof of that. They start with a collage of photos of people from India. Right from the start, people know what cause the donation will benefit . They then use a header to indicate that the month has ended, but the fundraising has not. On the other hand, they explain to their recipients how the fundraising has progressed, from the number of donors to the total amount raised. They then state that they have not reached the goal that will allow them to finance a drinking water project in that country. And they conclude with a CTA that directly invites them to “Donate for India” .


4.- Volunteer recruitment – ​​Patagonia Action Works Volunteer recruitment - Patagonia Action Works There are people who are willing to do more than just donate, they want to be involved in life insurance email list the cause. So you can take advantage and ask for volunteers with your NGO email trigger. Users subscribed to your newsletters who are already aware of your organization's mission, actions, values, etc. will not hesitate to do so. but that doesn't mean you should stop making the proposal. You don't lose anything by adding a clear and direct call to action in your email. You might even win over some committed and caring people. Patagonia Action Works shows you how to do it to be successful in your volunteer recruitment campaign . They make the message very clear from the title and they reinforce it in their descriptive texts: they are looking for people who want to offer their skills to the planet.