Benefits of Buying a Ready-Made Online Store
There are other strengths of a ready-made online store – what matters here is the attention the previous owner paid to it. You can be sure that you will not be deceived, since there is an opportunity to study all the features of the site in advance.
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Disadvantages of Buying a Ready-Made Online Store
Any builder knows cash app database that it is more rational to build a new house than to construct an extension. In the same way, it is faster for a programmer to create a new website than to waste time on reworking someone else's code. Everything is in your hands, and nothing is stopping you. The same applies to an online store. It is adapted to the conditions in which the previous owner was accustomed to operating. Therefore, when buying a ready-made retail outlet, there are inevitable risks.
An online store can be unprofitable
It is good that aspiring entrepreneurs pay attention to this fact. And really, would the owner of a successful business so easily give up a source of income? Arguments like “I’m not interested in this,” “I’m preparing to move,” or “I’m looking for funds for a new project” do not seem very serious. You can run your business remotely or transfer management to a trusted person, but selling the entire company is an extreme measure. Well, the main point: you should not believe the seller’s words that the business is profitable. It is better to look the truth in the eye and get acquainted with the statistics. As the Federal Tax Service states, the data from the available tax reporting indicate that:
companies making a profit – 54.3%;
firms whose income is equal to expenses – 25.1%;
companies incurring losses – 19.1%.
Thus, a fifth of all enterprises in Russia are unprofitable. If we take into account not only operating companies, but also those that are put up for sale, the figures are even worse. There are reliable statistics that in certain areas such firms make up 90% of the total. At the same time, the content of advertisements posted, say, on Avito, says the opposite. Each seller is quick to declare that his business is profitable. Although it is easy to calculate that five out of six companies are on the verge of total collapse.
Surprisingly, even from buying an unprofitable online store you can benefit, unless you are a newbie. Only those entrepreneurs who have been on the market for a long time and know all its features can prevent the collapse of the company. They specifically acquire unprofitable companies in order to increase their sales representation, expand their business, etc. This is due to the low cost of hopeless enterprises - they can be bought almost for nothing.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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