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Remember that people do not usually resist these types of emails, so make the most of them. 6.- Present the new toys Inform about new toys in your newsletter It doesn't necessarily have to be a special date to give a gift, so you shouldn't wait for one to come around to show off your toys. Newsletters serve the purpose of informing about all the news that happens in your business, so announce them. Have you launched a new product? Then don't waste time and tell your subscribers, and even if you're going to make a special launch. This not only makes the consumer feel informed and updated, but it also opens up the opportunity for you to make more sales . Since the protagonist of this type of toy newsletter is the new toy, then don't hesitate to put the image as the main element.


In addition, it is the ideal moment to give as communication email database many details as possible about the product, from its features to its price. You have to win over the subscriber so that he doesn't hesitate to buy it. 7.- A technique that you can't miss from time to time in your toy store newsletters is to generate urgency in your subscribers. Keep in mind that no parent wants their child to be left without the toy they want so much, so you can play with their emotions. There is one key element to this type of email that is really effective: the countdown. You can start by announcing your offer and indicate how many days, hours and minutes are left. This will encourage them to make a decision quickly, before the set time runs out.