That is why it is so important that you integrate
Posted: Mon Jan 20, 2025 3:56 am
Especially during Easter when there is so much competition and a title or subject line can be the difference between someone opening an email or not. Psychology has a lot to do with strategies, so you must learn to work with cognitive biases and Email Marketing. This will help you have a greater influence on the minds of consumers, to the point of encouraging them to make a decision that is beneficial for you. There are many digital channels available today, but email marketing is undoubtedly one of the most popular for companies. This may be due to its high level of segmentation and personalization, as well as being a direct and effective medium. It is about working based on human behavior, taking advantage of the tools they have to capture the user's attention. cognitive biases and Email Marketing into your strategy so that you can reach your customers.
TABLE OF CONTENTS What are cognitive biases? Why use religious email addresses cognitive biases and Email Marketing in your strategy? Learn to integrate cognitive biases and Email Marketing 1.- Make limited time offers 2.- Email sent by an authority figure 3.- It offers immediate benefits 4.- Turn illusions into reality 5.- Take advantage of the halo effect 6.- Give something in return What are cognitive biases? What are cognitive biases? When we talk about cognitive biases, we refer to systematic interpretations of information and context, whether erroneous or not, that always produce the same response. In other words, they influence the way we process thoughts, make judgments and take decisions. This concept was introduced in 1972 by Israeli psychologists Kahneman and Tversky. Keep in mind that the brain executes millions of mental processes every second. Therefore, the probability of some cognitive bias influencing a person's behavior is high.
TABLE OF CONTENTS What are cognitive biases? Why use religious email addresses cognitive biases and Email Marketing in your strategy? Learn to integrate cognitive biases and Email Marketing 1.- Make limited time offers 2.- Email sent by an authority figure 3.- It offers immediate benefits 4.- Turn illusions into reality 5.- Take advantage of the halo effect 6.- Give something in return What are cognitive biases? What are cognitive biases? When we talk about cognitive biases, we refer to systematic interpretations of information and context, whether erroneous or not, that always produce the same response. In other words, they influence the way we process thoughts, make judgments and take decisions. This concept was introduced in 1972 by Israeli psychologists Kahneman and Tversky. Keep in mind that the brain executes millions of mental processes every second. Therefore, the probability of some cognitive bias influencing a person's behavior is high.