Video ads are popular right now because this is what platforms prioritize
Posted: Mon Jan 20, 2025 3:57 am
While the timeline is uncertain, the trend is clear. jordan b2b leads Advertisers need to embrace automation from these machine learning systems.
Meta also limits ad placement options—your ads will appear on Facebook news feeds, Messenger, and Instagram. These placement options may also disappear over time. Jon believes the focus will shift to attribution and creative rather than ad placement. Attribution means making sure Meta can track your ads so that when a conversion occurs, it can be attributed to your ad.
Reliable attribution helps with optimization so Meta can adjust which users see your ads. As privacy continues to change, accurate attribution will become even more important.
On the creative side, eye-catching ad copy and images remain crucial to stand out and inspire your target audience. As ad campaigns become easier for anyone to run, competition in auctions increases. Winning these auctions requires superior attribution and creativity, even if targeting options disappear.
and what users engage with most. But trends come and go. Jon believes that in 5-10 years, video may fall out of favor as people get tired of it.
Currently, videos shot by real humans tend to perform better than AI-generated video ads. When everyone uses the same AI tools as shortcuts, it leads to low-quality, spammy content.
To stand out, marketers should understand the strengths and weaknesses of artificial intelligence. Using it strategically in conjunction with manual operations is better than fully automating everything. As AI capabilities advance, a focus on uniqueness and quality will remain critical, even as targeting and placement rely more on algorithms.
Meta also limits ad placement options—your ads will appear on Facebook news feeds, Messenger, and Instagram. These placement options may also disappear over time. Jon believes the focus will shift to attribution and creative rather than ad placement. Attribution means making sure Meta can track your ads so that when a conversion occurs, it can be attributed to your ad.
Reliable attribution helps with optimization so Meta can adjust which users see your ads. As privacy continues to change, accurate attribution will become even more important.
On the creative side, eye-catching ad copy and images remain crucial to stand out and inspire your target audience. As ad campaigns become easier for anyone to run, competition in auctions increases. Winning these auctions requires superior attribution and creativity, even if targeting options disappear.
and what users engage with most. But trends come and go. Jon believes that in 5-10 years, video may fall out of favor as people get tired of it.
Currently, videos shot by real humans tend to perform better than AI-generated video ads. When everyone uses the same AI tools as shortcuts, it leads to low-quality, spammy content.
To stand out, marketers should understand the strengths and weaknesses of artificial intelligence. Using it strategically in conjunction with manual operations is better than fully automating everything. As AI capabilities advance, a focus on uniqueness and quality will remain critical, even as targeting and placement rely more on algorithms.