If you're running brand awareness ads, a dashboard kazakhstan b2b leads focused on views and engagement can help you ensure you're reaching the right audience. For example, such a dashboard might include a scorecard showing views and impressions, and a chart showing various "video plays" metrics.
Measure and Improve YouTube Ads - Create Ads Dashboard - Monitor Views - Engagement - Brand Awareness - Scorecard - Impressions - Charts - Metrics -12
For more detailed insights, consider plugging the Brand Awareness report into your dashboard. This way, you can use the graph to quickly get an overview of your performance and browse the report for specific information.
Measure clicks and conversions
If you’re running a lead generation or sales campaign, a conversion-focused dashboard can ensure you get the results you want. For example, such a dashboard might include a scorecard showing clicks, click-through rate (CTR), conversions, and conversion rate.
To add more details to your dashboard, insert a pre-made report focused on clicks and conversions. You can also add custom annotations explaining funnel stages or the number of conversions you're targeting.
Track cost metrics
No matter which stage of the funnel you’re targeting, tracking cost metrics is critical. With a cost-focused dashboard, you can ensure your team is on the same page about campaign budgets and bidding strategies.
For example, you can add scorecards and related reports detailing anything from average cost to average cost-per-view. This way, you can track your ad spend over time and spot unusual patterns that may indicate performance issues.