What is native advertising?
Posted: Sun Dec 22, 2024 6:30 am
While many traditional marketing practices (such as pop-up ads) are a thing of the past, content marketing , without abandoning its philosophy of providing valuable content for Internet users, has devised a new strategy to incorporate advertising and promotion features for offers and/or services in blog posts or web pages, but this time, in a paid way. With this we refer to native advertising , also known as native advertising , which has had a high prominence among the content techniques that are most used for advertising purposes in virtual newspapers, web pages and social networks .
What is native advertising?
Native advertising or Native Advertising It is a type of advertising that is strategically integrated and contextualized within the web design of a media outlet.It is about offering content from other brands within your platforms, without it altering or distracting the attention of your readers. The word “native” refers to the place where that content is born or originates, so the objective will always be to give prominence to the company that created it.
If you want a blog to generate native advertising for your products and/or services, it will most likely be done in the form of an informative article that also connects with the interest of website visitors, but unlike the others, it explicitly indicates that the content was created by you. Of course, the platforms where you want to promote your native advertising must have a relationship and be highly visited by your target audience, otherwise, the content you generate will not attract the right visitors to your brand.
Below we can see how Toyota Corolla and TurboTax chose the BuzzFeed portal to generate their native ads . At first glance, we can see that they are web articles with titles very similar to those we can find around, with the difference that these are presented by the aforementioned brands.
What is native advertising?
Native advertising is basically advertising that is generated on a site to offer or promote third-party content, with the aim of also highlighting the efforts of these companies to provide useful and relevant content for people.Instead of traditional display advertising formats , animated banners or pop-up ads, native advertising is displayed through a design similar to that of the rest of the content published in the media outlet.
Nowadays, there are many ways to block ads, so companies have realized that using this practice is of little relevance both in YouTube videos and on websites. Visually, this reflects an interruption to the attention of the reader who wants to read/watch only the selected content.
In this way, native advertising became a more subtle way of promoting content under the representative figure of a company without drastically altering the visual synergy of readers; on the contrary, it continues to add value to their research process. Among the main platforms for placing native ads are:
Taboola
Outbrain
Google Adwords
RevContent
AdNow
Native
TripleLift
What is not native advertising: Differences with classic content marketing
While native advertising does not leave behind the importance of creating japan whatsapp number useful content for audiences, on the contrary, it represents its basic principle, many digital marketing specialists have strived to differentiate some features regarding the ways of accessing that content. Among the most notable are:
No effort to create content requires prior investment. Companies that carry out native advertising must add to their budget the amount that the media willing to accept them are willing to charge for this service. In this sense, where content marketing is based on “owned” media, native advertising is based on paying for space in other media.
Based on this, it is difficult for many people to find major differences between native advertising and paid ads, but there really are. In this type of advertising you are not paying for a banner-type space, but rather for integrating your content on equal terms with the rest of the articles, videos or other types of content published by the site.
The goal of content marketing is to help companies build their own audience by creating and distributing content correctly, directly on their own platforms.In contrast, native advertising involves paying to access the audience of another medium, site or specific platform in order to direct those readers to the pages of the companies that created that content.
In relation to this condition of “paid vs free” we can see that native advertising has many things in common with SEM and that content marketing has many of the same characteristics as SEO . In general,Native advertising and SEM are paid strategies and are contracted for campaigns to achieve short-term results, while content marketing and SEO are channels for the medium/long term.and unless it involves hiring an inbound marketing agency , it does not require direct payment to an external entity.
Native Advertising vs SEM
However, SEM and native advertising also differ from each other. By hiring a native advertising campaign on major media outlets, your content can reach enormous coverage. With SEM, on the other hand, you will always depend on searches based on your list of keywords related to your content. Another thing that differentiates these two channels is control.
With SEM you can control the content of the ad, but with native advertising it is very likely that the same media will want you to comply with some guidelines regarding content and design. Remember that your content must be consistent with that of the publishing medium, so choose your advertising platform carefully.
As we have been able to specify in this reading, native advertising is nothing more than an effort to continue adding value to the educational and investigative process carried out by users on the Internet when accessing different media, but within platforms that have already come a long way in attracting a loyal audience that is happy with the published content. There are many consensuses that you can reach in your process of implementing native advertising , whether within your page or on others. The important thing is to always adapt your content or ensure that other companies do so, based on the needs of the public that you want to attract for your conversion and monetization processes .
What is native advertising?
Native advertising or Native Advertising It is a type of advertising that is strategically integrated and contextualized within the web design of a media outlet.It is about offering content from other brands within your platforms, without it altering or distracting the attention of your readers. The word “native” refers to the place where that content is born or originates, so the objective will always be to give prominence to the company that created it.
If you want a blog to generate native advertising for your products and/or services, it will most likely be done in the form of an informative article that also connects with the interest of website visitors, but unlike the others, it explicitly indicates that the content was created by you. Of course, the platforms where you want to promote your native advertising must have a relationship and be highly visited by your target audience, otherwise, the content you generate will not attract the right visitors to your brand.
Below we can see how Toyota Corolla and TurboTax chose the BuzzFeed portal to generate their native ads . At first glance, we can see that they are web articles with titles very similar to those we can find around, with the difference that these are presented by the aforementioned brands.
What is native advertising?
Native advertising is basically advertising that is generated on a site to offer or promote third-party content, with the aim of also highlighting the efforts of these companies to provide useful and relevant content for people.Instead of traditional display advertising formats , animated banners or pop-up ads, native advertising is displayed through a design similar to that of the rest of the content published in the media outlet.
Nowadays, there are many ways to block ads, so companies have realized that using this practice is of little relevance both in YouTube videos and on websites. Visually, this reflects an interruption to the attention of the reader who wants to read/watch only the selected content.
In this way, native advertising became a more subtle way of promoting content under the representative figure of a company without drastically altering the visual synergy of readers; on the contrary, it continues to add value to their research process. Among the main platforms for placing native ads are:
Taboola
Outbrain
Google Adwords
RevContent
AdNow
Native
TripleLift
What is not native advertising: Differences with classic content marketing
While native advertising does not leave behind the importance of creating japan whatsapp number useful content for audiences, on the contrary, it represents its basic principle, many digital marketing specialists have strived to differentiate some features regarding the ways of accessing that content. Among the most notable are:
No effort to create content requires prior investment. Companies that carry out native advertising must add to their budget the amount that the media willing to accept them are willing to charge for this service. In this sense, where content marketing is based on “owned” media, native advertising is based on paying for space in other media.
Based on this, it is difficult for many people to find major differences between native advertising and paid ads, but there really are. In this type of advertising you are not paying for a banner-type space, but rather for integrating your content on equal terms with the rest of the articles, videos or other types of content published by the site.
The goal of content marketing is to help companies build their own audience by creating and distributing content correctly, directly on their own platforms.In contrast, native advertising involves paying to access the audience of another medium, site or specific platform in order to direct those readers to the pages of the companies that created that content.
In relation to this condition of “paid vs free” we can see that native advertising has many things in common with SEM and that content marketing has many of the same characteristics as SEO . In general,Native advertising and SEM are paid strategies and are contracted for campaigns to achieve short-term results, while content marketing and SEO are channels for the medium/long term.and unless it involves hiring an inbound marketing agency , it does not require direct payment to an external entity.
Native Advertising vs SEM
However, SEM and native advertising also differ from each other. By hiring a native advertising campaign on major media outlets, your content can reach enormous coverage. With SEM, on the other hand, you will always depend on searches based on your list of keywords related to your content. Another thing that differentiates these two channels is control.
With SEM you can control the content of the ad, but with native advertising it is very likely that the same media will want you to comply with some guidelines regarding content and design. Remember that your content must be consistent with that of the publishing medium, so choose your advertising platform carefully.
As we have been able to specify in this reading, native advertising is nothing more than an effort to continue adding value to the educational and investigative process carried out by users on the Internet when accessing different media, but within platforms that have already come a long way in attracting a loyal audience that is happy with the published content. There are many consensuses that you can reach in your process of implementing native advertising , whether within your page or on others. The important thing is to always adapt your content or ensure that other companies do so, based on the needs of the public that you want to attract for your conversion and monetization processes .