Is the level of qualification of your employees sufficient?
Will it be necessary to hire additional workers?
Is there a need for advanced training to properly work with the product/service?
Does the product require adjustments to reduce the need for after-sales service?
Sometimes before releasing 99 acres database a new product, manufacturers conduct testing in specialized centers with the participation of experts. The product, together with the instructions, is sent to the center, where it is studied and tested under the supervision of engineers and other specialists. The results of the testing allow you to decide whether to launch the product into production or whether to make the necessary changes. In addition, a new product can be studied in different regions in specific markets to analyze consumer demand.
Service maintenance may be in demand even after the product has ceased production. Providing high-quality aftermarket support for obsolete products can become an additional source of income, which will be obtained through payment by customers for these services.
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What to Consider When Developing an After-Sales Service Plan
Product problems
When developing a product, it is necessary to consider possible issues that may arise during its use. This will help determine what services will be required in after-sales service. It is important to understand the difference between the life cycle of a product and its service life. The former includes all stages from production to disposal, while the latter is determined by the period of its use by the customer. To extend the service life of a product, repair and replacement services for components can be provided.
Service services
When defining the areas of after-sales service, it is worth making a list of services that will be offered to customers. In many cases, they become the main source of income for companies. If a customer buys expensive equipment, then in the future he may need repairs, and replacing parts will be cheaper than buying a new product. Thus, by providing repair services and supplying spare parts, the company receives regular income.
Economic tasks
The quality and variety of after-sales services directly depend on the goals that the enterprise sets for itself. If the main priority is to maximize profits, then it is worth paying special attention to those services that will be in demand and bring maximum benefit. If the main task is to retain the client and create loyalty, you can include some of the services in the cost of the product, thereby increasing the likelihood of long-term cooperation and customer satisfaction.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
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