Which platforms will benefit from a ban on TikTok?

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as happened in India in 2020. YouTube Shorts and Instagram Reels are likely to take the lion’s share of traffic and ad spend. There’s also the possibility that a new platform, such as Bluesky, will take advantage of the situation.

Other established players like Facebook, Pinterest and Snapchat could also benefit. Additionally, some TikTokers are exploring Lemon8, a photo app from Bytedance that combines Instagram and Pinterest. Since November 2024, Lemon8 is integrated with TikTok, allowing users to log in with their TikTok accounts.

How will the ban affect creators?
While there are other platforms, that is of little comfort to those who have built businesses on TikTok. According to TikTok, small businesses in the US would lose €1 billion in revenue and creators €300 million if the ban goes ahead.

TikTok contributed $24.2 billion to the U.S. economy in 2023 through its advertising and organic reach alone, in addition to $8.5 billion from its own operations, according to company data.

The loss of TikTok’s famous algorithm could make it harder for small creators to get discovered and could result in more homogenous content. In India, for example, the TikTok ban led to a loss of local content and made it harder for small creators to get discovered.

Conclusion
The ban will force companies and creators to adapt to other platforms. Those who already have strategies across multiple networks will be better positioned to absorb the impact. However, creators will have to re-evaluate their content formats to maximize reach on each platform.

The biggest challenge will be to see whether audiences follow their favorite vp it email database creators to other platforms and whether the content in those new spaces will resonate equally.

About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social m