How to create a price list on the website

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The price of a product remains one of the most important factors influencing the decision to purchase it. If a buyer does not find prices on the site, he will most likely go to another supplier than waste time on requests and filling out forms to clarify the cost of the product. A convenient and attractive price list informs about the products, shows their advantages and encourages purchase. In this article, we will tell you how to create a price list that will contribute to the success of the company.

Basic price list errors
A common mistake sellers make, especially companies with a wide range of products, is long price lists that list all the products. If a customer is looking for a dining table, they don’t need a 30-page price list what is gcash for all your furniture. It’s better to provide the customer with an Excel or PDF price list so that they can use the search function. Sending price tables as a picture that can’t be searched for is not practical. Respect the customer and provide them with information about a specific product by dividing the products into groups.

When creating a price list, indicate only the product characteristics that are important to the customer, such as dimensions, weight, material, and the possibility of custom manufacturing. Do not waste space on details that are not the main information about the product.

Another problem for users is downloading the price list to the device. For the convenience of customers, it is better to place a link to the site page with price information so that they do not have to download the document. Users will be grateful to you for this approach.



Five rules for a selling price list
It is important to focus the user's attention on the necessary things, since he does not spend much time looking at the price list. Let's consider five rules on how to do this:

Group products. If it is possible to divide products into categories, then definitely use it. Grouping should be logical, and section names should be clear and simple.

Place accents. Use the following tags: new, discounts, sale, bestseller – manage customer behavior.

Add images. Pictures will help the user navigate faster. If there is no possibility to show the product in full, then demonstrate its important details.

Draw attention to prices. Indicate the old and new price if the product is sold at a discount. Show the benefits of buying in bulk.

Keep in touch with the client. After sending the price list, do not forget to contact the client and find out whether he liked any of the offered goods or services. If he did not like something, clarify what the problem is. It is also important to include the company's contact information in the price list so that the client can contact the manager and ask his questions, get an answer to them.



Visual design
This point is extremely important when developing price lists. Identical and boring tables not only look unattractive, but also make it difficult to find the necessary information. Therefore, if your price list stands out from the standard examples, this will clearly be in your favor.

Fonts

Choose a suitable font and its size for ease of reading. Sans serif fonts, such as Arial, are usually preferred for online price lists.

Colors

Using color accents improves navigation, but it is important not to overdo it. In general, 2-3 colors are enough. Choose shades that match your corporate style or product theme.

Prices

When working both on the domestic and international markets, it is important to monitor the currency in which prices are indicated. It is recommended to use special currency symbols ($, €, ₽) so that the price of the product is presented more compactly.

Always separate the digits in price figures. It is much easier for users to understand numbers separated by spaces, for example for thousands and millions.

When displaying two prices - an old one and a new one, for example during a sale or promotion, it is important that the old price is less noticeable than the new one.



Design

On the Internet, price information can be presented in a variety of ways, not limited to tables. Some companies actively use programming technologies to create attractive, original and bright price lists that are primarily convenient for customers.



Conclusion
The design of the price list on the website plays an important role in the successful promotion of products or services. Convenient and attractive design of the price list helps to retain visitors on the website and increase brand loyalty.