How to create a professional blog
Posted: Sun Dec 22, 2024 6:35 am
Creating a professional blog does not necessarily require creating a complete and dedicated site. On the WordPress CMS for example, a page dedicated to your professional blog can be enough. No need to redo everything (unless you want to, but that is a completely different project). If you are wondering about the usefulness of this approach, read the previous article .
If you don't have a website yet, the first step is to have a domain name that matches your company name. Then you create the site with a dedicated page or you create a site dedicated to promoting your know-how.
Summary
How to create your professional blog in 4 steps.
Reflection – Preparation
In this first step, it is about defining what the added value of a professional blog will be in your strategy . Who are we addressing, who are your personas (target customers) and how to reach them.
You then establish an editorial charter . This will define the rules of taiwan phone number writing, the tone, the format, who writes, how often, and who publishes (in-house or via a service provider).
Continuing, you establish the topics you want to address . These can be:
The origin of the company, its positioning, its evolution,
Why you chose to speak out via a professional blog,
What are the topics and events to know about in your market,
It is also an opportunity to highlight the manager, a specialist, a new employee,
Everything about your expertise.
Ideally, write a list of article titles. Then, make sure you have one or two written in advance.
You don't have any ideas at the moment? Ask your colleagues, they most likely have things to say:
Salespeople know the sector and the prospects to attract
production knows how to provide the right service/product
sales administration controls after-sales follow-up, etc.
the manager knows the competitors, the market, he also has a story to tell.
Your company has a history, a life, it is about it that we will talk, the subjects will not be lacking. Defining the content of a professional blog is a team effort.
Maintaining a professional blog can seem heavy. It's true that you have to be regular, but your job may not require weekly articles: 1 per month or per quarter are quite possible. What is important in your strategy is to be regular and to have things to say.
Once this is done, you will create an editorial calendar including the topics and publication dates, key moments in the company, an anniversary date, the launch of a product, participation in a trade fair, etc.
This first step is essential: it must reflect the DNA of your company.
The creation
Next comes the creation of the pro blog. If your site is on wordpress you can add a specific page for the blog. It will be called as you wish: blog, news, news etc.
If you don't have a site, now is the time to look for a wordpress theme that you like and will allow you to customize it. It is recommended to take a paid theme, free themes are more vulnerable to attacks. As for me, I tested 3 free themes before choosing the one that suited me best, then I took the paid version.
Make sure it is mobile and tablet friendly (responsive design)
Spend some time getting to grips with your solution: how to create an article, insert an image, install the right extensions.
If you don't have a website yet, the first step is to have a domain name that matches your company name. Then you create the site with a dedicated page or you create a site dedicated to promoting your know-how.
Summary
How to create your professional blog in 4 steps.
Reflection – Preparation
In this first step, it is about defining what the added value of a professional blog will be in your strategy . Who are we addressing, who are your personas (target customers) and how to reach them.
You then establish an editorial charter . This will define the rules of taiwan phone number writing, the tone, the format, who writes, how often, and who publishes (in-house or via a service provider).
Continuing, you establish the topics you want to address . These can be:
The origin of the company, its positioning, its evolution,
Why you chose to speak out via a professional blog,
What are the topics and events to know about in your market,
It is also an opportunity to highlight the manager, a specialist, a new employee,
Everything about your expertise.
Ideally, write a list of article titles. Then, make sure you have one or two written in advance.
You don't have any ideas at the moment? Ask your colleagues, they most likely have things to say:
Salespeople know the sector and the prospects to attract
production knows how to provide the right service/product
sales administration controls after-sales follow-up, etc.
the manager knows the competitors, the market, he also has a story to tell.
Your company has a history, a life, it is about it that we will talk, the subjects will not be lacking. Defining the content of a professional blog is a team effort.
Maintaining a professional blog can seem heavy. It's true that you have to be regular, but your job may not require weekly articles: 1 per month or per quarter are quite possible. What is important in your strategy is to be regular and to have things to say.
Once this is done, you will create an editorial calendar including the topics and publication dates, key moments in the company, an anniversary date, the launch of a product, participation in a trade fair, etc.
This first step is essential: it must reflect the DNA of your company.
The creation
Next comes the creation of the pro blog. If your site is on wordpress you can add a specific page for the blog. It will be called as you wish: blog, news, news etc.
If you don't have a site, now is the time to look for a wordpress theme that you like and will allow you to customize it. It is recommended to take a paid theme, free themes are more vulnerable to attacks. As for me, I tested 3 free themes before choosing the one that suited me best, then I took the paid version.
Make sure it is mobile and tablet friendly (responsive design)
Spend some time getting to grips with your solution: how to create an article, insert an image, install the right extensions.