How to create an effective hashtag for your TikTok marketing campaigns?

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Like other social networks, TikTok is very tight-lipped about the details of its algorithm, as it is a technology that makes the platform unique. However, there are some general factors that can affect the performance of users’ content and brands’ campaigns. So, let’s take a look together at what you need to know to better understand TikTok and make the algorithm work for you.

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Key points about the algorithm of the Chinese app TikTok
TikTok's algorithm is a recommendation system that personalizes content in the most hr directors contact list optimized way possible for each and every user.
TikTok's algorithm is more conducive to engagement and virality than ever before. By using elements such as hashtags, sounds and trends, brands can increase the reach of their content.
Learn the best times in general to post content for your influencer marketing campaigns on TikTok.
What is the TikTok algorithm?
TikTok’s algorithm is an artificial intelligence system that uses machine learning to personalize and improve the user experience on the platform. Its primary function is to determine which videos are shown to each user on the “For You” page, i.e. in the feed, when they open the app.

The algorithm is based on a series of factors to carry out the entire classification process, among the most important are:

User interactions : The algorithm takes into account how each user interacts with the app, the videos they like, the content they create or share, the comments and searches in general.
Video information : here you take into account elements such as descriptions, hashtags used, among others.
Device and network information – This includes the user’s location, the type of device they connect to TikTok on, network settings, and other more technical details.
How does the TikTok algorithm work?
As TikTok explains, its algorithm is : “A video stream tailored to your interests, making it easier to find content and creators you love. Powered by a recommendation system that delivers content each user is likely to be interested in.”

Influencer Marketing Guide for TikTok
Discover the keys to success with influencer marketing campaigns on TikTok, where statistics are skyrocketing, but assessing the value of your brand remains complicated.

You will read all about:

Key figures
The successes of influencers on TikTok
What does all this mean for my campaign?
Top Tips for Acting on TikTok
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In the case of TikTok, its algorithm is a recommendation system that tries to personalize content in the most optimized way possible for each and every user. Using AI, the best possible “For You” page is configured based on your interests. This means that no two feeds are the same. This has many advantages, of course, but at the same time it creates a bubble on social media that users may not notice. For brands, this means that before starting any marketing campaign with influencers , it is necessary to know their target audience, define it and characterize it.

You might be interested in: TikTok Content Categories: Relevant for Influencer Marketing Campaigns .

TikTok's algorithm favors engagement and virality more than ever. Just like Instagram 's algorithm , the more likes, comments, shares, and views you have, the more likely you are to go viral.

How to use TikTok's algorithm for yourself?
Kolsquare shows you some tips on how you can use the TikTok algorithm for yourself and ultimately profit from it. Although the popular social network has increased the length of videos to a maximum of ten minutes, the trend is still towards shorter videos. Since the algorithm's recommendation system also counts how many users have watched your video to the end, i.e. the video completion rate, the following still applies: short is good, qualitative is better.

Of course, it’s best if you can captivate viewers from start to finish, but you can be a pioneer and experiment with long-form videos . Here’s why TikTok is turning to long-form video formats. Always keep your brand values ​​and goals in mind : What messages do you want to communicate? Are you concerned about reach or engagement?

The time of posting is also important. Make sure to take a look at TikTok’s own analytics tools and stick to them. When is your audience most active? Often, the first few seconds are critical to a video’s performance and getting it played on many “for you” pages. To view analytics pages, you must first upgrade your account to a Pro account, either as a creator or a business.

In addition to analytics tools for Pro accounts, TikTok also offers a summary page with general platform statistics for users and brands. On a daily basis, the app offers data on trending hashtags, songs, creators, and TikTok videos in its own Creative Center . Trend Discovery is designed to inspire, update, and maximize success on the platform.