But don't let the name fool you. bahamas b2b leads This show is about much more than social media marketing. With over 600 episodes and millions of downloads each year, the show has been a trusted resource for marketers for over a decade.
Facebook and Instagram Ad Budgeting Tool
Meta has launched a new ad budget scheduling feature that allows advertisers to optimize spend for anticipated traffic spikes or promotions. Advertisers can now set higher daily budgets during peak sales periods such as Black Friday or other promotions. After the promotional period, the budget will automatically revert to the original daily amount without any manual adjustments.
Our take: This is a major improvement! Previously, we could only choose times and days to run ads. But now, if your business sees an increase in sales over the weekend, you can allocate a higher weekend budget to meet that demand. This is also great for sales campaigns.
Bid multiplier feature
Meta is testing a new bid multiplier feature for Advantage+ Shopping campaigns that allows advertisers to increase bids for specific audiences they value highly. The goal is to give advertisers more control over bidding so they can optimize spend on their most valuable customers in automated Advantage+ campaigns. By raising bids on strategic audiences, advertisers can get more conversions from their ideal segments.
Promotions and reminder ads