Discounts or the illusion of demand
Posted: Mon Jan 20, 2025 5:55 am
A person is more likely to make a purchase if he is offered a profitable offer, the validity of which is limited. That is why marketers often use slogans like "Discount", "Sale", "Only today", "Hurry up to buy", etc. The same goal is served by artificially creating queues, since they can also suggest that the product may not be enough for everyone who wants it.
Promotions and time
This method is used during promotions, leaving the buyer no time to think. After all, while he is evaluating all the pros and cons, the offer may already be over. In reality, during sales, goods are often sold at their real cost, and the cost without discounts is significantly overstated. Consequently, even on a conditional "Black Friday", the buyer rarely gets a real benefit.
Slogans of world brands
The slogan reflects the main advertising database philosophy, the mission of the company. It should be easy to remember, effective and arouse interest in the product.
Slogans of world brands
Like many other marketing techniques, a slogan does not affect the mind, but the emotions. Let's remember the phrases from global automakers: "Drive your dream", "Exceeding expectations", etc. In these examples, it is clear that the brand is trying to convince the buyer that using the product will give him unique opportunities, although in reality the offered car may not differ in any way from models from a more affordable price segment.
Intentional limitation of goods or creation of the illusion of scarcity
If the product is in moderate demand, then an announcement about the end of stock of the corresponding product can increase interest. As a result, the consumer begins to think that this product must be purchased, otherwise it may not be available later. At the same time, this product is often purchased just in case, i.e., at the time of purchase, the client does not need it. This technique can cause a rush demand and allows the seller to unreasonably inflate the price.
The most obvious example of the use of such technology is the sale of electronic devices, not only in Russia, but also in Western countries. You can also see advertisements about the sale of a limited series of goods, after which long queues of people wishing to buy a unique and "scarce" product may appear in stores.
Creating a feeling of inferiority in the client
Promotions and time
This method is used during promotions, leaving the buyer no time to think. After all, while he is evaluating all the pros and cons, the offer may already be over. In reality, during sales, goods are often sold at their real cost, and the cost without discounts is significantly overstated. Consequently, even on a conditional "Black Friday", the buyer rarely gets a real benefit.
Slogans of world brands
The slogan reflects the main advertising database philosophy, the mission of the company. It should be easy to remember, effective and arouse interest in the product.
Slogans of world brands
Like many other marketing techniques, a slogan does not affect the mind, but the emotions. Let's remember the phrases from global automakers: "Drive your dream", "Exceeding expectations", etc. In these examples, it is clear that the brand is trying to convince the buyer that using the product will give him unique opportunities, although in reality the offered car may not differ in any way from models from a more affordable price segment.
Intentional limitation of goods or creation of the illusion of scarcity
If the product is in moderate demand, then an announcement about the end of stock of the corresponding product can increase interest. As a result, the consumer begins to think that this product must be purchased, otherwise it may not be available later. At the same time, this product is often purchased just in case, i.e., at the time of purchase, the client does not need it. This technique can cause a rush demand and allows the seller to unreasonably inflate the price.
The most obvious example of the use of such technology is the sale of electronic devices, not only in Russia, but also in Western countries. You can also see advertisements about the sale of a limited series of goods, after which long queues of people wishing to buy a unique and "scarce" product may appear in stores.
Creating a feeling of inferiority in the client