4. Choose a custom Reels thumbnail and recognizable elements

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A reel thumbnail is the still photo that will appear on your profile as a preview of your video content. When you create a new Instagram reel, you can select a custom image or choose a frame from your video. To make sure your content stands out, design a small template that fits your brand identity . This way, you'll create a cohesive, on-brand look for your profile.

Please note that your thumbnails are not displayed in the Explore feed . However, it is worth the effort, because people visiting your profile can find videos of interest more easily and immediately get a feel for your content.

For a great example of a custom reel thumbnail with recognizable features, check training directors email database out Mon ( thesocialista_ ), who also offers a reels and video marketing course. She uses the same font and colors to stand out.

5. Publish new content constantly
This tip almost goes without saying, but just as important as having a consistent brand identity is posting consistently . Show up often, be seen! This becomes even more pressing as Instagram is pushing the feature further as explained above.

In addition to consistency, we encourage you to start new challenges on your reels. Challenges, which have proven to be engaging on platforms like TikTok, are equally effective on Instagram and can bring you significant exposure.

Note: Check Kolsquare's influencer marketing blog regularly , we already have great ideas for your next Instagram reels: tips, tutorials and other educational content.

6. Stay on top of trends and make them work for you
As marketers, we all have to keep up with the fast-moving world of social media. What went viral yesterday may be outdated today. So, you have to be aware of what items are currently trending, such as songs or challenges. You have to be aware of the audience's reactions at that moment.

Obviously, it should be your target audience or group that you want to monitor. Using trends only makes sense when they fit your category or topic. This also includes knowing your peak viewing time to ensure a higher engagement rate.

A Guide to Instagram Influencer Marketing
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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social media.