Let's start with something simple, we must decide whether it is better for us to create our own team or, on the contrary, to subcontract an external SEO agency . Both options have their advantages and disadvantages, however, many companies opt for a combination of both: creating an internal team and employing external consultants to guide them in best practices and continuous improvement. It all depends on your needs and, above all, on the quality of the agency you work with.
With this last point you might be wondering: A good SEO company? But does that exist?
Yes, and it's not impossible japan whatsapp number list to find. You just have to know what you're getting into before leaving your website in the hands of a mediocre company.
To start, we need to know what we want and what we need to take into account in SEO proposals . With this clear, we will make a selection of agencies and review their proposals. But… What should we look for in an SEO proposal?
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1. Initial audit and review
For digital marketing agencies, this should be the starting point before taking any other action. In the audit, the agency performs an initial X-ray of the client in which it identifies the problems and errors that need to be solved and establishes a line of action on which to measure future SEO efforts.
2. Keyword research
In the process of keyword research , the agency must know what the current positioning is , if it is adequate or if the wrong keywords are being worked on, and also create a list of target keywords for each of the important pages , such as service pages. These are usually more difficult to position, but are more transactional. In addition, the study should investigate the possibility of working on long-tail keywords , these are searches that users perform, usually informative, which precede the transactional search. They tend to be much less competitive, although they also have less possibility of direct transaction.