Digital Marketing Trends for 2022: 6 Tips for Investing
Posted: Mon Jan 20, 2025 5:59 am
With the arrival of the new year, digital marketing trends for 2022 emerge based on changes in consumer behavior and the bets of great experts in marketing and social networks.
Following these guidelines means investing in what is trending and in the formats that are most pleasing to users and, consequently, in what is bringing the greatest return for companies.
Check out 6 digital marketing trends for 2022 below and invest in what will bring results for your company.
business management
Digital Marketing Trends for 2022
Interactive Marketing
The first on the list of digital marketing trends for 2022 is interactive new zealand phone number lead marketing. As the name suggests, this strategy seeks to encourage people to interact with the brand, providing a unique experience.
This type of relationship is essential to gain the trust of the modern consumer, increase the chances of loyalty and make that person's friends and followers aware of the brand.
Digital Micro Influencers
Influencer marketing is a marketing strategy used by many companies in Brazil and around the world. Initially, brands considered it more beneficial to work with macro influencers, people who have millions of fans.
In recent years, micro-influencers have been gaining prominence and are therefore one of the digital marketing trends for 2022. They are a cheaper and more accessible option compared to macro-influencers, in addition to having a stronger influence on their followers' purchasing decisions.
If you want to join the micro influencer trend, look for people who talk about topics related to your product or service, who are authorities on the subject and who are in your region.
Social networks for freelancers
User generated content
UGC, or User-Generated Content, is one of the digital marketing trends for 2022 that is here to stay. This content is produced spontaneously by the consumer through comments, posts, photos or videos.
User-generated content is of great value to companies. Firstly, because it is not necessary to invest effort and money to produce it. Secondly, because opinions from other customers are worth much more when making a purchasing decision. So much so that one of the most common types of UGC content are comments on sales websites.
To encourage this type of content, create a space on your website or social media to encourage customers to post content, experiences and opinions about the brand, its products or services.
Continuation of the lives
The coronavirus pandemic has made live streaming a hit on social media. Live streaming is so popular that several social networks that did not have this format have started offering the option to their users, such as Twitter, LinkedIn and TikTok.
Online videos allow people from different places to come together to discuss a specific topic. If you want to enter this world, the tip is to invite people who can add to the interests of your audience and promote debates sponsored by your company.
Digital Marketing Trends for 2022
Sales through social networks
E-commerce has grown significantly in recent years, which has led many social networks, especially those in the Meta group (Facebook, Instagram and WhatsApp), to implement tools to sell directly from applications.
As a result, sales through social media are one of the digital marketing trends for 2022. Instagram and Facebook stores allow the promotion of products in photos, videos and stories, while WhatsApp allows business accounts with direct sales in the app.
Quick and direct content
TikTok has arrived to transform the way we consume content and encourage quick and direct videos, lasting up to one minute. Other social networks have also embraced the idea and are giving more visibility to this format.
Following these guidelines means investing in what is trending and in the formats that are most pleasing to users and, consequently, in what is bringing the greatest return for companies.
Check out 6 digital marketing trends for 2022 below and invest in what will bring results for your company.
business management
Digital Marketing Trends for 2022
Interactive Marketing
The first on the list of digital marketing trends for 2022 is interactive new zealand phone number lead marketing. As the name suggests, this strategy seeks to encourage people to interact with the brand, providing a unique experience.
This type of relationship is essential to gain the trust of the modern consumer, increase the chances of loyalty and make that person's friends and followers aware of the brand.
Digital Micro Influencers
Influencer marketing is a marketing strategy used by many companies in Brazil and around the world. Initially, brands considered it more beneficial to work with macro influencers, people who have millions of fans.
In recent years, micro-influencers have been gaining prominence and are therefore one of the digital marketing trends for 2022. They are a cheaper and more accessible option compared to macro-influencers, in addition to having a stronger influence on their followers' purchasing decisions.
If you want to join the micro influencer trend, look for people who talk about topics related to your product or service, who are authorities on the subject and who are in your region.
Social networks for freelancers
User generated content
UGC, or User-Generated Content, is one of the digital marketing trends for 2022 that is here to stay. This content is produced spontaneously by the consumer through comments, posts, photos or videos.
User-generated content is of great value to companies. Firstly, because it is not necessary to invest effort and money to produce it. Secondly, because opinions from other customers are worth much more when making a purchasing decision. So much so that one of the most common types of UGC content are comments on sales websites.
To encourage this type of content, create a space on your website or social media to encourage customers to post content, experiences and opinions about the brand, its products or services.
Continuation of the lives
The coronavirus pandemic has made live streaming a hit on social media. Live streaming is so popular that several social networks that did not have this format have started offering the option to their users, such as Twitter, LinkedIn and TikTok.
Online videos allow people from different places to come together to discuss a specific topic. If you want to enter this world, the tip is to invite people who can add to the interests of your audience and promote debates sponsored by your company.
Digital Marketing Trends for 2022
Sales through social networks
E-commerce has grown significantly in recent years, which has led many social networks, especially those in the Meta group (Facebook, Instagram and WhatsApp), to implement tools to sell directly from applications.
As a result, sales through social media are one of the digital marketing trends for 2022. Instagram and Facebook stores allow the promotion of products in photos, videos and stories, while WhatsApp allows business accounts with direct sales in the app.
Quick and direct content
TikTok has arrived to transform the way we consume content and encourage quick and direct videos, lasting up to one minute. Other social networks have also embraced the idea and are giving more visibility to this format.