A drawn-out rebranding
Posted: Mon Jan 20, 2025 6:03 am
Another successful example, according to surveys, is the rebranding of McDonald's in Belarus. Since the American brand decided to leave not only our country, but also the neighboring one, in April 2023 the new owners applied for trademark registration. This is how the friendly Mak.by appeared, consonant with the departed brand.
Now let's talk about common mistakes and related failures in rebranding.
Loss of identity
In 1997 , the Kia car concern almost went bankrupt. It was saved by Hyundai. It bought 51% of Kia shares. Thus, the company became part of Hyundai. Since the cars were designed by the same engineers, plus, by 2019 , the brands had merged so much that new Kia and Hyundai models were almost indistinguishable.
Having realized this, Kia decided to rebrand, or rather restyling. At that time, the company was just entering the electric car market, so there were enough reasons. So, instead of Kia Motors, simply Kia appeared on israel consumer email list the market. The company changed its slogan "Movement that inspires", and a new logo appeared:
But instead of the splash the company was hoping for, Kia's rebranding has caused controversy. Many read the name on the new logo as KN without understanding what it stands for.
You can often hear that it is important to do everything on time. But Russian Post has apparently forgotten about this. The company announced a rebranding back in 2002, but apart from the redesign, nothing has happened in the company. Perhaps the comprehensive rebranding is simply delayed... We are waiting for delivery!
Rebranding with a failed philosophy
In 2008, Pepsi decided to change its blue, white and red ball to a blue, white and red ball, presented in the form of a fat man with his pants falling down. The audience took this step extremely negatively, and the company had to quickly change the situation and return the logo without elements resembling a person.
Now let's talk about common mistakes and related failures in rebranding.
Loss of identity
In 1997 , the Kia car concern almost went bankrupt. It was saved by Hyundai. It bought 51% of Kia shares. Thus, the company became part of Hyundai. Since the cars were designed by the same engineers, plus, by 2019 , the brands had merged so much that new Kia and Hyundai models were almost indistinguishable.
Having realized this, Kia decided to rebrand, or rather restyling. At that time, the company was just entering the electric car market, so there were enough reasons. So, instead of Kia Motors, simply Kia appeared on israel consumer email list the market. The company changed its slogan "Movement that inspires", and a new logo appeared:
But instead of the splash the company was hoping for, Kia's rebranding has caused controversy. Many read the name on the new logo as KN without understanding what it stands for.
You can often hear that it is important to do everything on time. But Russian Post has apparently forgotten about this. The company announced a rebranding back in 2002, but apart from the redesign, nothing has happened in the company. Perhaps the comprehensive rebranding is simply delayed... We are waiting for delivery!
Rebranding with a failed philosophy
In 2008, Pepsi decided to change its blue, white and red ball to a blue, white and red ball, presented in the form of a fat man with his pants falling down. The audience took this step extremely negatively, and the company had to quickly change the situation and return the logo without elements resembling a person.