How to do SEO optimization of the site and bring the online store to the TOP

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If your online store ranks first in search results, this is half the success that will provide you with a constant flow of customers, but in order to get to the TOP, you need to put in a lot of effort. SEO website optimization will help you with this.

What is a search engine and what is it for?
If it weren't for search queries, users would have a hard time finding your site.

Search engines search for the information users need and provide exploring amazon: the essentials results according to their requests.

You are probably already familiar with the largest search engines: Yandex, Google, Yahoo, Rambler.

Search queries, in turn, are words or combinations of words that the user enters into the search bar, after which the system returns the result.

They are divided into several categories:

High-frequency. These include words or phrases that customers enter at least five thousand times a month, or even more.
Medium-frequency . Their popularity is slightly lower than that of the first ones. The number of such requests fluctuates from one and a half to five thousand times.
Low-frequency queries are used by users from 500 to one and a half thousand. These include more detailed combinations.
How to do SEO optimization of the site and bring the online store to the TOP
There is another concept - a search robot . This is a mechanism that, using a given algorithm, determines suitable content according to a published request, analyzes sites and selects the best one among them. It is he who determines which site will be on the first lines, second, and so on. Everything depends on the quality of the material.

The TOP search results include the best sites, according to the algorithm, that are most suitable for answering the search query.

SEO website optimization will help your website to fit a given algorithm and make it so that the robot places it on the first lines, providing you with a good conversion.

What do you need to know to get to the TOP? Let's try to figure it out!

Internal SEO optimization of your website
Correspondences
In order to promote a site to the top, it is necessary that search queries correspond to the information published on the site. It is not possible for a user dreaming of finding a good tailor shop to receive electrical goods stores in the search results.

To do this, the text on the site must include keywords. The more often they appear in the information content of the site, the more likely it is that users will get to the right resource.

However, even here, not everything is so simple. Any task has its own nuances, so you can’t just take and enter keywords into every sentence published on the site. This was true before, but now the algorithm works completely differently, so modern online stores have to adapt to it.

Thus, high-quality SEO optimization of an online store is not such a simple task.

Algorithms currently evaluate not only the number of keywords, but also the quality of the text. In addition, many algorithms know exactly when the text is written for people and when for robots, and then lower the ranking.

What to do in this case? Don't forget about the semantic core, which will include all the words similar to the main key question. Let's say your store is engaged in floristry. This means that users can buy flowers, jewelry, gifts, gift bags and other goods from you. These are the ones that will be included in the concept of the semantic core.

How to do SEO optimization of the site and bring the online store to the TOP
What else do search engines pay attention to?

– Uniqueness of the text. This is the main criterion from which the algorithm begins to evaluate your online store. SEO optimization of the site is not just compliance with the parameters of the algorithm, but also writing really high-quality content. Its uniqueness will directly affect indexing.

Wateriness of the text . The fewer unnecessary, introductory words, the higher the conversion. Remember this!
Text nausea . This refers to the abundance of identical words that constantly appear in texts. This also has a negative effect on indexing.
Spelling and punctuation . It is not enough to write a unique text. It is important that it is composed correctly and without errors, so we advise you to pay as much attention to the content as possible.
Now you know that SEO optimization and website promotion directly depend on the quality of published texts.

It is not necessary to load descriptions with a large number of keywords, but there are situations when you really can’t do without keywords – these are the title and description meta tags. That is, the writing and description of the page.

SEO experts recommend placing keywords in titles and subtitles of texts for better indexing.

How to do SEO optimization of the site and bring the online store to the TOP
However, let's not forget that even a well-designed SEO website optimization cannot influence the human factor.

If you really design your site well and concisely, the user will probably spend a lot of time on it and will definitely visit it more than once. If the design and structure leave much to be desired, the potential client will almost immediately leave it and go in search of something else. This is a behavioral factor that robots also track, taking into account the time the user spends on your online store's website.

Note: users who return to the site double their rating.

External behavioral factors include the termination of a request. Let's say a potential client entered "fur dry cleaning" in a search query, then went to your site, spent some time on it, and then did not look for anything else and simply terminated the session. The robot will consider that the person found what he was looking for on your resource and will also increase indexing.

How to make competent SEO optimization of the site?
First of all, you should pay special attention to the design of the site. Design really plays an important role. The time users spend on the site depends on the design and proper structure.

Otherwise, potential buyers will leave the resource without even starting to search for the desired product.

Secondly, pay special attention to the site menu. The user should understand everything as clearly as possible, and the search path, ideally, should be 3-5 steps, so as not to tire the client.

Third, calculate the cost of the product correctly. Before setting prices, pay attention to how much similar products cost from competitors. If the price is too high, the client will immediately notice and will not buy anything.

Fourthly, pay attention to contextual advertising and widgets. The site should not be overloaded with them. Moreover, widgets should work harmoniously, without irritating the client, otherwise he will want to leave the site as soon as possible.



So how much does SEO optimization of a website cost? If you want to do everything qualitatively and have a good response at the end, then you will have to invest a sufficient amount so that all efforts will return in double size.

Updates
All search engines like it when information on an electronic resource is regularly updated. This means that your site is actively working and developing.

Some resources update information several times a day, which also has a good effect on indexing. In order to keep up, update product descriptions more often, expand your range, add new products to be constantly in sight.

The online store must work at high speed

SEO optimization and website promotion is, first of all, the smooth operation of the resource itself. Algorithms study the speed of the site, so the more information on it, the more powerful the engine you will need.

Adaptability for gadgets
In the 21st century, many people prefer to search for products using mobile devices, so it is important that your resource is fully adapted for smartphones or tablets, and that ordering with them would be as easy as on a laptop.