How Village Praia do Rosa increased its revenue by 130% with BR24's Powerbot
Posted: Mon Jan 20, 2025 6:12 am
Discover how Village Praia do Rosa , a hotel complex in Imbituba (SC), increased its revenue by 130% by integrating BR24's Powerbot , with a humanized virtual assistant focused on the first contact.
Discover the Village Praia do Rosa
Village Praia do Rosa is a family condominium that began as a simple holiday retreat in the 2000s and evolved into a high-standard hotel complex in Praia do Rosa, in Imbituba (SC).
With 14 houses and 16 suites, the hotel complex is a place of rest, close to Florianópolis, that offers comfort amidst nature. The family business, which will celebrate 20 years of history in 2024, has grown and developed exponentially over the years.
Known for its hospitality and welcoming environment, Village has stood out in the industry over time, successfully facing economic challenges and the pandemic. It was during the pandemic, in fact, that the company began algeria telemarketing data working 100% within Bitrix24, looking for more channels and mechanisms to make the flow even better, faster and easier.
The challenge
Village had been using Bitrix24 since 2019, when, after an unexpected family succession, Patricia Cifali had to take over the family business, and the alternative that the manager identified was to take advantage of technology as an opportunity for growth. Thus, the project to modernize the company and centralize the complex's information was carried out through Bitrix24. With workflows already built, having this support was important for Patricia's management.
When planning the Spring edition of Liquida Village, Village Praia do Rosa's objective was to optimize service and increase sales efficiency.
According to Patrícia, “ as Village already has everything structured within the platform, information arrives at a faster speed for a longer period of time, as the company has centralized information, such as billing links, contact and customer relations, all within Bitrix24 .”
Now, with a tight schedule and a high volume of leads captured through paid traffic campaigns and landing pages, the challenge was to automate service, but without losing quality.
The solution: Powerbot integration with PowerZap
BR24 implemented the virtual assistant “Rosa”, using Powerbot, to act as a pre-sales agent at Village Praia do Rosa. Chatbots are powerful tools that can transform the way you interact with your customers , offering efficient and personalized support. Rosa was integrated with PowerZap, a solution that connects WhatsApp to Bitrix24, allowing automation and management of conversations in a single platform.
Customers could make reservations directly through the website, starting a conversation with Rosa, who responded instantly and in a humanized manner. Thanks to automation rules, Rosa was able to resolve most requests on the first contact, speeding up queues and improving service efficiency.
According to Patrícia Cifali, Village manager, “ AI has made it possible to optimize the service queues, offering an initial service without waiting time and simultaneously, facilitating immediate service and contributing to closing sales in the initial impulse of prospects. The role of the pre-salesperson was crucial. For the first time, we clearly defined the mission of this position and assigned it to Rosa, who focused on the first contact .”
Results
The results demonstrate BR24’s significant contribution to revolutionizing sales management. Rosa’s service was highly humanized, according to Patricia, “ to the point that customers don’t notice the absence of a human attendant. She interacts in a relaxed manner, making comments and compliments relevant to the context of the purchase .”
Integrating Powerbot and PowerZap with Bitrix24 has yielded impressive results:
Connected channels : WhatsApp, Instagram and Website Chat.
3-day campaign : Almost 3,000 leads impacted.
Goal exceeded : Village's revenue increased by 130%.
Patrícia, manager of Village Praia do Rosa, commented: “The integration of the virtual assistant Rosa was a game changer. Not only did she streamline the process, but she helped us exceed our goal by 130%! She has become an essential part of our team.”
How can BR24 maximize your results?
Just like Village Praia do Rosa, your company can benefit from Bitrix24's integrated CRM, sales and marketing solutions. With Powerbot and PowerZap, you can:
Manage Leads and Opportunities : Track each stage of the sales funnel.
Automate Marketing Campaigns : Create and execute integrated campaigns.
Improve Communication : Align sales and marketing teams.
Interested in transforming your service and exceeding your goals? Fill out the form here and our experts will contact you.
Discover the Village Praia do Rosa
Village Praia do Rosa is a family condominium that began as a simple holiday retreat in the 2000s and evolved into a high-standard hotel complex in Praia do Rosa, in Imbituba (SC).
With 14 houses and 16 suites, the hotel complex is a place of rest, close to Florianópolis, that offers comfort amidst nature. The family business, which will celebrate 20 years of history in 2024, has grown and developed exponentially over the years.
Known for its hospitality and welcoming environment, Village has stood out in the industry over time, successfully facing economic challenges and the pandemic. It was during the pandemic, in fact, that the company began algeria telemarketing data working 100% within Bitrix24, looking for more channels and mechanisms to make the flow even better, faster and easier.
The challenge
Village had been using Bitrix24 since 2019, when, after an unexpected family succession, Patricia Cifali had to take over the family business, and the alternative that the manager identified was to take advantage of technology as an opportunity for growth. Thus, the project to modernize the company and centralize the complex's information was carried out through Bitrix24. With workflows already built, having this support was important for Patricia's management.
When planning the Spring edition of Liquida Village, Village Praia do Rosa's objective was to optimize service and increase sales efficiency.
According to Patrícia, “ as Village already has everything structured within the platform, information arrives at a faster speed for a longer period of time, as the company has centralized information, such as billing links, contact and customer relations, all within Bitrix24 .”
Now, with a tight schedule and a high volume of leads captured through paid traffic campaigns and landing pages, the challenge was to automate service, but without losing quality.
The solution: Powerbot integration with PowerZap
BR24 implemented the virtual assistant “Rosa”, using Powerbot, to act as a pre-sales agent at Village Praia do Rosa. Chatbots are powerful tools that can transform the way you interact with your customers , offering efficient and personalized support. Rosa was integrated with PowerZap, a solution that connects WhatsApp to Bitrix24, allowing automation and management of conversations in a single platform.
Customers could make reservations directly through the website, starting a conversation with Rosa, who responded instantly and in a humanized manner. Thanks to automation rules, Rosa was able to resolve most requests on the first contact, speeding up queues and improving service efficiency.
According to Patrícia Cifali, Village manager, “ AI has made it possible to optimize the service queues, offering an initial service without waiting time and simultaneously, facilitating immediate service and contributing to closing sales in the initial impulse of prospects. The role of the pre-salesperson was crucial. For the first time, we clearly defined the mission of this position and assigned it to Rosa, who focused on the first contact .”
Results
The results demonstrate BR24’s significant contribution to revolutionizing sales management. Rosa’s service was highly humanized, according to Patricia, “ to the point that customers don’t notice the absence of a human attendant. She interacts in a relaxed manner, making comments and compliments relevant to the context of the purchase .”
Integrating Powerbot and PowerZap with Bitrix24 has yielded impressive results:
Connected channels : WhatsApp, Instagram and Website Chat.
3-day campaign : Almost 3,000 leads impacted.
Goal exceeded : Village's revenue increased by 130%.
Patrícia, manager of Village Praia do Rosa, commented: “The integration of the virtual assistant Rosa was a game changer. Not only did she streamline the process, but she helped us exceed our goal by 130%! She has become an essential part of our team.”
How can BR24 maximize your results?
Just like Village Praia do Rosa, your company can benefit from Bitrix24's integrated CRM, sales and marketing solutions. With Powerbot and PowerZap, you can:
Manage Leads and Opportunities : Track each stage of the sales funnel.
Automate Marketing Campaigns : Create and execute integrated campaigns.
Improve Communication : Align sales and marketing teams.
Interested in transforming your service and exceeding your goals? Fill out the form here and our experts will contact you.