Specific fields of action of AI in digital marketing
Posted: Sun Dec 22, 2024 6:40 am
As we have seen, the fields of action of AI are natural language, artificial vision, robotics and speech recognition.
Let's see how they are already being used and what their applications will be in the future.
Instant messaging for businesses
Messenger and WhatsApp are already being used as the main communication system by major brands.
The goal is to offer fluid direct contact and higher quality customer service.
Whatsapp Business provides specific automation tools for businesses.
Although still a bit basic, this app has features like automatic welcome messages o philippine cp number r away messages.
The most interesting thing is its automatic quick response options that help improve communication with users.
You can find more information about WhatsApp Business at this link .
Facebook Messenger for Businesses, on the other hand, allows you to create an ad based on a guided and automatic process of asking users questions.
This helps to gain insight into the interests of potential customers.
Rankbrain
Rankbrain is Google's artificial intelligence system based on machine learning. It is used to better process search results.
RankBrain's main task is to interpret query phrases in order to deduce user intent.
Instead of analyzing each word in isolation, as was done before, AI records the semantics to find the overall meaning of the query.
This is what allows Google to quickly display answers to our questions.
According to information provided by Google, RankBrain is currently the third ranking factor in its search algorithm.
Keep this in mind if you want to adapt your SEO and gain positioning.
Let's see how they are already being used and what their applications will be in the future.
Instant messaging for businesses
Messenger and WhatsApp are already being used as the main communication system by major brands.
The goal is to offer fluid direct contact and higher quality customer service.
Whatsapp Business provides specific automation tools for businesses.
Although still a bit basic, this app has features like automatic welcome messages o philippine cp number r away messages.
The most interesting thing is its automatic quick response options that help improve communication with users.
You can find more information about WhatsApp Business at this link .
Facebook Messenger for Businesses, on the other hand, allows you to create an ad based on a guided and automatic process of asking users questions.
This helps to gain insight into the interests of potential customers.
Rankbrain
Rankbrain is Google's artificial intelligence system based on machine learning. It is used to better process search results.
RankBrain's main task is to interpret query phrases in order to deduce user intent.
Instead of analyzing each word in isolation, as was done before, AI records the semantics to find the overall meaning of the query.
This is what allows Google to quickly display answers to our questions.
According to information provided by Google, RankBrain is currently the third ranking factor in its search algorithm.
Keep this in mind if you want to adapt your SEO and gain positioning.