How to check the quality of work of a SEO contractor in 30 minutes?

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Paying from 15,000 rubles monthly for SEO promotion, but don't know how to understand whether it works or not? We'll tell you!

We often receive calls from clients who say that they pay an agency or freelancer a significant amount of money every month. And in order not to waste money, they want to check the quality of their contractor's services.

Is it worth doing? Yes, but you should be prepared that not every contractor will be conscientious. When contacting agencies to assess the quality of a competitor's services, you may not get an objective opinion, but a way to "scare and entice". Therefore, always be wary of free audits and see how honest they are with you.

Here are 4 points that will allow you to impartially evaluate the benefit of our ios database the work of your contractor right now, even without experience and specific knowledge of SEO promotion.

See the site's position in the search results
This is the first thing people usually pay attention to when ordering a website promotion service. It makes sense, but when checking, clarify what queries your website is being promoted by. The main goal of SEO is to bring customers to the web resource, so it needs to be promoted by the same queries that people ask. For example, “buy bricks in Vologda” or “stove bricks”. Ask the contractor for a list of queries by which he promotes your website to compare them with the actual ones.

If you want to know what to compare with what and what a semantic core is, read the details in our article .

Unscrupulous contractors sometimes add branded queries with your company name to the list, such as: “Avers water filters”, “Upline building materials store in Vologda”. But you will get to the TOP for these queries anyway, if your site is open for indexing (i.e. shown by search engines) and your name is at least a little unique. This is not part of the work of an SEO specialist, which means there is no point in paying for it.

Check your site's rankings in incognito mode
The browser remembers the sites you visit and displays them higher in search results. You can see the real state of things - what users who have not yet visited your site see - only in incognito mode. To go there, press Ctrl + Shift + N (in Windows) or ⌘ + Shift + N (in Mac OS).


What should it be? It's great if you find yourself on the first page for the necessary queries! If your site is not in the search results, we move on.

Does the site meet search engine requirements?
You can easily check this with a checklist of 10 clear points , which will make it clear whether the SEO specialist has worked well for your money. The checklist contains the minimum requirements that search engines impose on a website in 2019.

No time to figure it out? Send us a link to your site - we will check it for free using the checklist: [email protected] .

Rate the list of SEO works
Ask the contractor for a list of completed promotion work over the past 3 months. SEO is not mysticism, but specific actions to improve the quality of the site and its content (information). If the specialist performs them responsibly, then sending you a list of tasks will not be difficult.

If you have received a list of incomprehensible technical terms, then most likely they want to confuse you and hide problem areas. Ask them to explain in clear and simple language why these works were done, what they should affect.

Request a list of site clicks
So, you are generally satisfied with everything, and you understand that you can trust the contractor. To evaluate the results of the promotion, request a list of transitions to the site from search results for non-branded queries (not containing your company name, phone number or domain).

This report can be compiled in 5-10 minutes in Yandex.Metrica by adding branded queries to the filter. Thanks to this report, you will see:

return on SEO in the number of real visits from search results,
the dynamics of transitions over several years,
queries that lead to your site,
number of requests on the site from clients from the search results.
Based on this data, you will be able to understand whether there is a return on your SEO specialist's work. You will see whether you need to improve the results and how to do it: by increasing the budget for SEO work or connecting additional channels for attracting clients to the site. And most importantly, it will not take you much time. Go for it, and you will succeed!

Have any questions? Consult our experts: 8-800-505-43-12.