The goal is to maintain between 96% and 100%
Posted: Mon Jan 20, 2025 6:44 am
Moosend offers over 70 different email templates that are fully responsive so they can adapt to any size screen, mobile or desktop. In addition, Moosend has additional features for building landing pages and customer relationship management.
While email marketing services typically only apply to emails, marketing automation is a tool that not only allows you to create and send email campaigns, but also tracks the behavior of users once they visit your website. With marketing automation, you can also automatically determine each customer's interest level based on their past behavior, such as email engagement, website visits, and conversions.
BowNow is our original marketing automation tool designed for colombia telegram number database small and medium-sized businesses with limited marketing resources. With BowNow, you can easily create segmented lists to send personalized emails, automatically send a series of triggered emails, and then continue to track their online behavior after customers click a link in an email.
As of March 2021, BowNow has been adopted by over 7,000 companies, 80% of which are from the B2B industry. Click here to request a free demo account and try it for yourself.
Email Marketing KPIs
With the email marketing service you choose, you’ll need to continually track KPIs, or metrics, that reflect the success of your email campaigns. Analyze the results of each email based on these metrics, and if the score is lower than you expected, identify the underlying issues and make optimizations so it’s higher next time.
Metric
describe
Why this matters
What is the goal?
Delivery rate
Emails can be blocked or archived by spam when sent from external servers such as email marketing tools, or due to other technical issues. If your deliverability is too low, you need to identify the problem and fix it.
Email open rate
If people aren't opening your emails, then they're not generating any results. Test various subject lines and sender names to see what drives the open rate best.
Depends on the industry, but 15-24% is considered average, and any score above this is exceptional.
Click-through rate (CTR)
Every email should have a practical goal — like directing users to your website and encouraging conversions. CTR helps you determine whether your CTA is effective.
Conversion rate
The percentage of users who came to your site via email and took a specific action (such as filling out a form)
Final conversion rate will often be lower than CTR, but 3% or higher is considered a good score.
Email marketing is one of the easiest digital marketing channels to get into in terms of cost and difficulty, but you can expect a high return on your investment. However, email marketing is a long-term commitment because you won't get amazing results right away. For each email, track the results in your digital tool of choice, and continue to optimize to create email content that resonates best with your audience.
While email marketing services typically only apply to emails, marketing automation is a tool that not only allows you to create and send email campaigns, but also tracks the behavior of users once they visit your website. With marketing automation, you can also automatically determine each customer's interest level based on their past behavior, such as email engagement, website visits, and conversions.
BowNow is our original marketing automation tool designed for colombia telegram number database small and medium-sized businesses with limited marketing resources. With BowNow, you can easily create segmented lists to send personalized emails, automatically send a series of triggered emails, and then continue to track their online behavior after customers click a link in an email.
As of March 2021, BowNow has been adopted by over 7,000 companies, 80% of which are from the B2B industry. Click here to request a free demo account and try it for yourself.
Email Marketing KPIs
With the email marketing service you choose, you’ll need to continually track KPIs, or metrics, that reflect the success of your email campaigns. Analyze the results of each email based on these metrics, and if the score is lower than you expected, identify the underlying issues and make optimizations so it’s higher next time.
Metric
describe
Why this matters
What is the goal?
Delivery rate
Emails can be blocked or archived by spam when sent from external servers such as email marketing tools, or due to other technical issues. If your deliverability is too low, you need to identify the problem and fix it.
Email open rate
If people aren't opening your emails, then they're not generating any results. Test various subject lines and sender names to see what drives the open rate best.
Depends on the industry, but 15-24% is considered average, and any score above this is exceptional.
Click-through rate (CTR)
Every email should have a practical goal — like directing users to your website and encouraging conversions. CTR helps you determine whether your CTA is effective.
Conversion rate
The percentage of users who came to your site via email and took a specific action (such as filling out a form)
Final conversion rate will often be lower than CTR, but 3% or higher is considered a good score.
Email marketing is one of the easiest digital marketing channels to get into in terms of cost and difficulty, but you can expect a high return on your investment. However, email marketing is a long-term commitment because you won't get amazing results right away. For each email, track the results in your digital tool of choice, and continue to optimize to create email content that resonates best with your audience.