Influencer Marketing Strategy with Instagram Carousels

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Have you started implementing the use of carousels in your Instagram posts and ads? If you haven't yet explored this tool, we encourage you to discover in this article all the benefits that carousels can bring to your influencer marketing strategies. Join us as we explain how you can use this format effectively and successfully in your next campaigns.


Key points about Instagram carousels
Instagram carousels are a post format launched in 2015 , which allows you to share up to 10 images or videos in a single post.
Using carousels on Instagram can improve the effectiveness of a marketing strategy by increasing visibility, engagement, and storytelling capabilities.
Influencers use carousels to share more varied and engaging content for their followers, which increases the likelihood of engagement on the post.
What are Instagram carousels?
Instagram carousels are a format that allows you to share up to 10 images or videos in a single post. To view all the photos or videos in a carousel, users must swipe through the content, either in the Instagram feed, on the profile, or in the explore section.

This feature was launched by the platform in 2015 and has gained huge popularity over the years, as it is an efficient way to share multiple moments from a single event, tell a story, or even showcase several products at o audit directors auditors email database nce. Likewise, Instagram carousels are especially useful for brands and influencers who want to provide a more detailed experience to their followers.

How to make a photo carousel on Instagram?
Creating video or photo carousels on Instagram is a fairly simple process. Here are the steps:

Go to your Instagram app.
Tap the “+” icon at the bottom of the screen to create a new post.
You'll have the option to select a photo from your library or take a new one. To make a carousel, click on the icon that looks like several photos together, located on the right side of the screen.
Select the content you want to include in your carousel. Remember that Instagram allows you to select up to 10 photos or videos. Then tap the photos in the order you want them to appear in your carousel.
Once you have selected your material press “Next” at the top of the screen.
Now, you can edit each image or video individually or apply the same filter to all photos.
On the next screen, you can write a title for your carousel, tag other users, add a location, and decide whether you want to share the post on other social networks.
When you’re done, hit “Share” to post your carousel to your Instagram feed.