The 10 travel brands most mentioned by influencers

Dimaeiya333 · Post by **Dimaeiya333** » Mon Jan 20, 2025 7:08 am

Travel influencers continue to have a huge impact on the industry, and their networks have become real search engines for users when planning their trips. Thanks to Kolsquare's advanced technology, we have ranked the 10 travel brands most mentioned by influencers in 2023. These companies have managed to capture the attention of travelers with their exceptional services and social media presence. Let's discover these brands that have won the hearts of influencers and travelers.

Key figures from the tourism brand report
70 % of the content published by KOLs in the travel sector is in video format ,
On Instagram , 64% of published content is posts , 4% stories, and 32% reels,
The average engagement rate in the sector is 1.5% ,
The 3 brands that generate the most engagement on Instagram are: Airbnb, Plaza athénée, Le Meurice .
The Kolsquare methodology
This study, based on the analysis of Kolsquare data, presents the performance of brands in the tourism industry (hotels, transport, museums) worldwide. It is based on the analysis of our exhaustive catalogue of influencers, whi chief of vp and training email database ch includes more than 689,329 profiles that mentioned one of the 204 travel brands analysed or used one of their hashtags at least once. The 8,742,357 posts taken between January 2022 and February 2023 were identified through brand mentions and hashtags on Instagram, YouTube, TikTok, Facebook and Twitter .

The 10 hotel travel brands most mentioned by influencers

According to our ranking, the travel brands in the “Hotels” segment that dominate social media (all platforms combined: Instagram, TikTok, Facebook, Youtube and Twitter) are:

1. Airbnb

At the top of our ranking is Airbnb, the platform for renting accommodation between individuals, with 16,282 mentions from influencers. Thanks to its good and varied offer of unique and authentic accommodations, Airbnb is at the top of the list, winning over influencers by offering them unforgettable travel experiences.

2. Four Seasons