Later, together with the selected influencer,
Posted: Mon Jan 20, 2025 8:08 am
In the next step, you'll define the type of collaboration you want to carry out. Broadly speaking, in this process you'll need to establish the type of collaboration, which can range from sponsored posts, product reviews, affiliate marketing, and more. Remember that the format should be tailored to the buyer's tastes, interests, and needs . Consider how you want the influencers to present your brand and how they'll engage with their followers.
you will determine the content strategy. Remember that beyond the format you establish, the content must be original and creative, but above all, it must be consistent with the brand's objectives. Consider the use of elements that encourage the conversion of followers into customers, that is, that lead them to advance in the purchasing process, offering, for example, special gifts to those who arrive through the influencer's recommendation.
Next, you'll set up a tracking and measurement system . Our recommendation is that you use a marketing automation tool that allows you to analyze metrics and thus track the performance of your influencer campaigns. To do this, you'll need to review data such as reach , engagement, traffic , and most importantly in this case, conversions and sales. This will help yo cmo email lists u evaluate the effectiveness of your strategy and make adjustments as needed.
The evaluation and adjustments to your campaign are the final step in this process. It is essential that the marketing department analyzes which strategies and collaborations have worked best and which aspects could be improved. With this relevant information, you will be able to make the necessary adjustments so that future collaborations are optimal and you can maximize sales opportunities.
Kolsquare Tip: To improve the projection of your influencer marketing plan, always try to maintain high standards of transparency and authenticity. Make sure you comply with regulations and collaboration between brands and influencers in the base country. Also, build long-term relationships with successful influencers to leverage their influence over time and cultivate lasting partnerships.
Tips for specialists and experts in the field who want to improve sales with influencer marketing
As we have seen throughout this article, influencer marketing is a powerful sales channel. In fact, it is estimated that for every 0.93 euros spent, companies earn 5.40 euros through campaigns with influencers. This confirms the figures from the Statista market study , in which the size of the influencer marketing market is expected to reach a record 19.6 billion euros.
If you want your brand to also start generating profits and increase sales opportunities on digital channels, here are some tips that can help your marketing department in building the project.
Target a specific audience
It is important for sales teams and marketing departments to work together to define the target audience. With this clear information, they will be able to select and work with influencers who have followers who align with your strategy. This further ensures that the influencer's followers will be more interested in purchasing your products or services and ultimately converting those followers into customers.
Create quality digital content
From an influencer marketing perspective, content quality is key to successful campaigns, so make sure you work with influencers who generate authentic and engaging content that best showcases the benefits of your product. Our recommendation is that you and your marketing team analyze the profile and quality of the content of the influencers you would like to collaborate with, to ensure that they meet the necessary quality standards.
We recommend you read: The complete guide to creating branded content on Instagram
Use tools like contests and giveaways
In your collaborations with influencers, you can use tools such as contests and raffles, which are often a support for marketing plans and allow you to capture the attention of consumers more easily. With these initiatives, participants have the option of winning branded products, but they also increase the participation and visibility of your company.
Offer discount code for marketing your products
By offering discount codes, followers of the influencers you work with will be able to access preferential prices to purchase your brand's products. Users will more likely be attracted by the exclusive offer , and this will motivate them to start the purchasing process. They are also very useful for encouraging those undecided customers who have been tempted to access your service offering, but for some reason, have not made the final purchase decision beforehand. These discounts can be the final "push" to close the sales cycle.
Finally, discount codes also help monitor the amount of sales generated through collaboration with influencers, since in most cases, a personalized code is used.
you will determine the content strategy. Remember that beyond the format you establish, the content must be original and creative, but above all, it must be consistent with the brand's objectives. Consider the use of elements that encourage the conversion of followers into customers, that is, that lead them to advance in the purchasing process, offering, for example, special gifts to those who arrive through the influencer's recommendation.
Next, you'll set up a tracking and measurement system . Our recommendation is that you use a marketing automation tool that allows you to analyze metrics and thus track the performance of your influencer campaigns. To do this, you'll need to review data such as reach , engagement, traffic , and most importantly in this case, conversions and sales. This will help yo cmo email lists u evaluate the effectiveness of your strategy and make adjustments as needed.
The evaluation and adjustments to your campaign are the final step in this process. It is essential that the marketing department analyzes which strategies and collaborations have worked best and which aspects could be improved. With this relevant information, you will be able to make the necessary adjustments so that future collaborations are optimal and you can maximize sales opportunities.
Kolsquare Tip: To improve the projection of your influencer marketing plan, always try to maintain high standards of transparency and authenticity. Make sure you comply with regulations and collaboration between brands and influencers in the base country. Also, build long-term relationships with successful influencers to leverage their influence over time and cultivate lasting partnerships.
Tips for specialists and experts in the field who want to improve sales with influencer marketing
As we have seen throughout this article, influencer marketing is a powerful sales channel. In fact, it is estimated that for every 0.93 euros spent, companies earn 5.40 euros through campaigns with influencers. This confirms the figures from the Statista market study , in which the size of the influencer marketing market is expected to reach a record 19.6 billion euros.
If you want your brand to also start generating profits and increase sales opportunities on digital channels, here are some tips that can help your marketing department in building the project.
Target a specific audience
It is important for sales teams and marketing departments to work together to define the target audience. With this clear information, they will be able to select and work with influencers who have followers who align with your strategy. This further ensures that the influencer's followers will be more interested in purchasing your products or services and ultimately converting those followers into customers.
Create quality digital content
From an influencer marketing perspective, content quality is key to successful campaigns, so make sure you work with influencers who generate authentic and engaging content that best showcases the benefits of your product. Our recommendation is that you and your marketing team analyze the profile and quality of the content of the influencers you would like to collaborate with, to ensure that they meet the necessary quality standards.
We recommend you read: The complete guide to creating branded content on Instagram
Use tools like contests and giveaways
In your collaborations with influencers, you can use tools such as contests and raffles, which are often a support for marketing plans and allow you to capture the attention of consumers more easily. With these initiatives, participants have the option of winning branded products, but they also increase the participation and visibility of your company.
Offer discount code for marketing your products
By offering discount codes, followers of the influencers you work with will be able to access preferential prices to purchase your brand's products. Users will more likely be attracted by the exclusive offer , and this will motivate them to start the purchasing process. They are also very useful for encouraging those undecided customers who have been tempted to access your service offering, but for some reason, have not made the final purchase decision beforehand. These discounts can be the final "push" to close the sales cycle.
Finally, discount codes also help monitor the amount of sales generated through collaboration with influencers, since in most cases, a personalized code is used.