The revenue, development dynamics, pricing policy, product range, target audience and USP of business competitors are studied. It is necessary to analyze their websites and advertising promotion. In other words, it is necessary to study the presented product range, prices, traffic and resource sources, as well as the advertising creatives used.
For example, you need to create an online course on marketing, programming, e-commerce. In this case, analyze the analogues presented on the market and the features of their promotion.
What tools are suitable for truemoney database promoting your own product? To answer this question unequivocally, you need to research the main sources of traffic of your business competitors. At the moment, companies use a variety of channels. For example, SEO, targeted advertising, contextual advertising, etc. Having conducted a study of competitors, you will be able to determine priority areas.
You can do the analysis yourself. You will need to collect some data on your competitors' products. For example, you can conduct a visual analysis of their websites. To study their traffic sources, use one of the following online services: Serpstat, SimilarWeb, Semrush. Note that the last two options do not support Russian. However, you can install a translator extension.
Competitor Analysis
The above services allow you to find out:
traffic volume;
traffic dynamics;
average time a person spends on the site;
traffic geography (location of main users);
the ratio of traffic sources (which of them is the most effective in terms of attracting customers).
Keep in mind that these platforms help find approximate information. Therefore, it is necessary to use several tools at once.
Free versions of services are suitable for studying large competitors. If you are going to analyze small companies, you will have to pay. There is no point in subscribing if you only need a couple of reports. It is better to use the services of freelancers.
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