Zen has rules for posting materials. They prohibit advertising microfinance services, medical services, tobacco, alcohol and other products on the platform. There is definitely no place for them there.
At the same time, many medical clinics still use Zen for promotion. But in their materials, they do not advertise services, but show the results of work, talk about new treatment technologies, etc. They simply add a link to their site to the channel header - interested users will be able to easily find it.The product is prohibited from being advertised on the platform
How to promote in Zen for freeYou can simply buy advertising on the platform. But Zen also provides the opportunity for free promotion. Let's look at three ways to do this.
SEO optimization. With viber database proper search engine optimization, materials from the platform appear in Yandex and Google search results. Thanks to Zen's high weight and rating, published materials can even get into the top 10 results for high-frequency queries.
For SEO optimization of articles, you need to:
collect keywords, for example, using the Wordstat service;
add keywords to headings, subheadings and the body of the article;
structure materials by adding subheadings and lists;
use images with captions.
Content distribution. Materials on Zen can be promoted through existing audience attraction channels. For example, publish unique content on the platform and then share it on the company's social networks, on the website, or simply recommend the channel to clients when communicating. The more visitors, the better. This way, the Zen algorithm will understand that the content is interesting.
Cross-linking of articles. You can insert links to your other materials posted on the platform into an article on Zen. For example, to a video instruction or another article. This way, you can tell the user more about the company's product and extend their interaction with the brand. This will increase recognition and trust in the company.
Cross-linking is also suitable for mutual PR. You can come to an agreement with the owners of other channels on related topics and place links to your materials in their articles. It is best to choose options that are similar in target audience, but not direct competitors. For example, window and door manufacturers can unite. They have the same target audience - people doing repairs. At the same time, they do not compete in terms of product, and therefore will not take customers from each other.
What articles on Zen should be likeThe optimal article size for Zen is from 4,000 to 6,000 characters. To get a potential client interested in the product, it is important to hold their attention for as long as possible. In most cases, one large article will work better than many small ones. The number of readings will be lower, but there will be more target actions.
Article formats. People get tired of reading the same thing, so formats need to be alternated. Here are some ideas for materials:
question and answer;
truth or myth;
interviews with employees or clients;
cases;
before and after with photos;
customer reviews in the form of history;
instruction;
life hacks;
checklist;
guide.
It is important that the title is catchy, but not clickbait. For this, you can get sanctioned and banned from the platform forever.Examples of good and bad titles for Zen
Headlines. You need to immediately show what benefit the reader will get from the material and interest them. This way, the article is more likely to be opened. Usually, people are hooked by numbers, questions, specifics. For example, you can directly indicate the audience: programmers, mothers on maternity leave, entrepreneurs.